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The business & startups products & gear recommended on podcasts

Every product genuinely recommended on episodes about business & startups, ranked by how often it came up. Each one links to the quote, the host and the exact moment in the episode.

Out of 270 business-adjacent product mentions across podcasts, creatine leads at 33 and Tesla follows at 30, proof that business books and business products barely overlap in what people actually recommend. Pure Encapsulations Macular Support rounds out the top three at 16.

Each entry links to the exact moment someone said it on air, with the quote attached so you can judge the context.

#1 · Creatine

Momentous (inferred) · Product · 33 endorsements

The endorsement here comes from Joe Rogan, on Joe Rogan Experience #2480 - Arsenio Hall in 2026. That episode features Arsenio Hall, Legendary comedian and former late-night host whose self-titled syndicated show (1989-1994) loosened the stiff talk-show format and famously hosted Bill Clinton playing saxophone. He is on a tour promoting his memoir, 'Arsenio.'. In total it earned 33 separate on-air endorsements across 4 different shows (Andrew Huberman, Diary of a CEO, Joe Rogan, Tim Ferriss).

“creatine is not just a supplement for muscles. Creatine is actually a really good cognitive function supplement... it's great for everybody.” — Joe Rogan 00:09:50
Every mention & where to get it

#2 · Tesla

Tesla · Product · 30 endorsements

Recommended by Joe Rogan on Joe Rogan Experience #2498 - Brendan Schaub. That episode features Brendan Schaub, Former UFC heavyweight turned comedian, podcaster, and car-show host. Longtime Rogan friend now hosting an automotive series, 'Gearheads Gone Wild,' on Tubi. In total it earned 30 separate on-air endorsements across 4 different shows (Diary of a CEO, Joe Rogan, Lex Fridman, Tim Ferriss).

“I'm really bummed out that Tesla canled the Model S... I drive it all the time. I love it. with all the cars you have.” — Joe Rogan 02:07:52
Every mention & where to get it

#3 · Pure Encapsulations Macular Support

Pure Encapsulations · Product · 16 endorsements

Joe Rogan brought this up on Joe Rogan Experience #2515 - Chase Hughes (2026-06-17). That episode features Chase Hughes, Behavior, influence and interrogation expert who trains military psyops, runs the YouTube channel The Behavior Panel, and built a SciOps-scoring tool and a daily news show (Station One). In total it earned 16 separate on-air endorsements across 2 different shows (Joe Rogan, Tim Ferriss).

“I take this uh no affiliation. I don't work with them or anything, but it's called uh Pure Encapsulations Macular Support. They have a supplement for it. I take those.” — Joe Rogan 01:29:17
Every mention & where to get it

#4 · Alpha Brain

Onnit · Product · 14 endorsements

The endorsement here comes from Shane Smith, on Joe Rogan Experience #2214 - Shane Smith in 2024. Shane is Co-founder of Vice Media, longtime investigative journalist now hosting the podcast 'Shane Smith Has Questions'. In total it earned 14 separate on-air endorsements across 2 different shows (Diary of a CEO, Joe Rogan).

“by the way you sent me and I loved them which ones did you alpha brain... that's alpha brain is the new tropic... I loved it” — Shane Smith 02:05:05
Every mention & where to get it

#5 · Claude

Anthropic (inferred) · Product · 12 endorsements

Recommended by Dean Radin on Joe Rogan Experience #2513 - Dean Radin. Dean is Chief scientist at the Institute of Noetic Sciences and a former researcher on the government's classified Stargate psychic-spying program. He holds degrees in electrical engineering and experimental psychology and is the author of 'The Science of Magic.'. In total it earned 12 separate on-air endorsements across 5 different shows (Andrew Huberman, Diary of a CEO, Joe Rogan, Lex Fridman).

“I can say as a scientist that AI is making my job much much much easier. So I use claude code a lot. We use it also in our genetic research.” — Dean Radin 02:09:11
Every mention & where to get it

#6 · Whoop

WHOOP · Product · 12 endorsements

Joey Diaz brought this up on Joe Rogan Experience #2512 - Joey Diaz (2026-06-10). Joey is Cuban-American stand-up comedian, actor (The Longest Yard), and podcaster known for wild storytelling. A longtime friend of Joe Rogan and fixture of the old Comedy Store scene. In total it earned 12 separate on-air endorsements across 3 different shows (Diary of a CEO, Joe Rogan, Tim Ferriss).

“I got the whoop. I need it. Makes a difference. Six and a half. Don't cut it. I need eight now.” — Joey Diaz 00:48:00
Every mention & where to get it

#7 · Apigenin

various supplement brands (inferred) · Product · 12 endorsements

The endorsement here comes from Andrew Huberman, on Essentials: Sleep Toolkit for Optimizing Sleep & Sleep-Wake Timing in 2026. That episode features None (solo episode), Andrew Huberman is a professor of neurobiology and ophthalmology at Stanford School of Medicine and host of the Huberman Lab podcast; this Essentials episode is a solo distillation of his sleep science tools. In total it earned 12 separate on-air endorsements across 2 different shows (Andrew Huberman, Tim Ferriss).

“the three main supplements in that category or that kit of sleep supplements ... are magnesium thriionate ... apagenine ... and theonine.” — Andrew Huberman 00:25:24
Every mention & where to get it

#8 · Maui Nui Venison

Maui Nui Venison · Product · 10 endorsements

Recommended by Tim Ferriss on Supplements I’m Taking, Training for Mental Performance, AI Tools, Recovering fr. Tim is Author, angel investor, and host of The Tim Ferriss Show; creator of the Coyote card game with Exploding Kittens and founder of the Saisei (SCI) Foundation funding mental-health science. In total it earned 10 separate on-air endorsements across 2 different shows (Joe Rogan, Tim Ferriss).

“one of the largest investors in Maui new venison which is the sort of most nutritious red meat you can purchase on the planet arguably” — Tim Ferriss 01:02:44
Every mention & where to get it

#9 · Starlink

SpaceX · Product · 10 endorsements

Scott Galloway brought this up on Scott Galloway: The Rich Are Quietly Preparing For The AI Collapse (2026-05-04). Scott is NYU Stern marketing professor, serial entrepreneur, and author known for 'The Algebra of Wealth' and his Prof G and Pivot podcasts. A self-described AI optimist who is bearish on AI company valuations. In total it earned 10 separate on-air endorsements across 3 different shows (Diary of a CEO, Joe Rogan, Lex Fridman).

“the best product I think of the last few years has been Starlink. I think Starlink is the best tech product.” — Scott Galloway 00:21:13
Every mention & where to get it

#10 · Samsung Galaxy S24 Ultra

Samsung · Product · 10 endorsements

The endorsement here comes from Joe Rogan, on Joe Rogan Experience #2276 - Felipe Esparza in 2025. That episode features Felipe Esparza, Stand-up comedian, Last Comic Standing winner, and host of the 'What's Up Fool?' podcast. His Netflix special 'Raging Fool' is out now. In total it earned 10 separate on-air endorsements across 2 different shows (Joe Rogan, Lex Fridman).

“Still rocking the Samsung I love it I love when a comic holds out and doesn't go iPhone” — Joe Rogan 01:25:40
Every mention & where to get it

#11 · Waking Up

Sam Harris · Product · 9 endorsements

Recommended by Tim Ferriss on How to Thrive in an AI World, Tips for Life’s Darkest Hours, & The Art of Sabbat. That episode features Matt Mullenweg, Co-founder of WordPress (runs over a third of all websites) and founder/CEO of Automattic, the open-source company behind WooCommerce, Tumblr, Day One, and the Texts messaging app. In total it earned 9 separate on-air endorsements across 3 different shows (Andrew Huberman, Lex Fridman, Tim Ferriss).

“first thing you do is you're going to do 30 days of the introductory course on the Waking Up app from Sam Harris.” — Tim Ferriss 01:59:46
Every mention & where to get it

#12 · Reveri

Reveri (inferred) · Product · 9 endorsements

Andrew Huberman brought this up on AMA #14: 2023 Philanthropy, Evening Routine, Light Therapy, Health Metrics & Mor (2023-12-31). Andrew is Professor of neurobiology and ophthalmology at Stanford School of Medicine and host of the Huberman Lab podcast. This is a solo year-end AMA for premium channel members. In total it earned 9 separate on-air endorsements across 3 different shows (Andrew Huberman, Lex Fridman, Tim Ferriss).

“revery is great for this purpose and you might think hypnosis that's wacky or that's magic carpet stuff but it's not this is hypnosis” — Andrew Huberman 00:41:05
Every mention & where to get it

#13 · LMNT (Element)

LMNT · Product · 8 endorsements

The endorsement here comes from Cameron Hanes, on Joe Rogan Experience #2514 - Cameron Hanes in 2026. Cameron is Elite bowhunter, endurance athlete and author known for the 'Keep Hammering' ethos, extreme marathon and ultra running, and advocacy for public land conservation. In total it earned 8 separate on-air endorsements across 5 different shows (Andrew Huberman, Diary of a CEO, Joe Rogan, Lex Fridman).

“it changed for me when I started using element. when I started pro throwing element in my water when I was out there. Giant difference.” — Cameron Hanes 02:51:34
Every mention & where to get it

#14 · Peloton

Peloton · Product · 8 endorsements

Recommended by Rich Barton on How Rich Barton Built Expedia and Zillow — Audacious Goals, Provocation Marketin. Rich is Serial entrepreneur and investor who founded Expedia (incubated inside Microsoft), Zillow, Glassdoor, and Avvo, and sits on the boards of Netflix and others; known for 'provocation marketing' and building consumer-facing digital marketplaces. In total it earned 8 separate on-air endorsements across 4 different shows (Andrew Huberman, Diary of a CEO, Joe Rogan, Tim Ferriss).

“My knees kind of are not great running, but a softer treadmill works, but the Pelaton is my favorite one there.” — Rich Barton 01:40:29
Every mention & where to get it

#15 · Toyota Land Cruiser

Toyota · Product · 8 endorsements

Joe Rogan brought this up on Joe Rogan Experience #2487 - Action Bronson (2026-04-22). That episode features Action Bronson, Albanian-American rapper, chef, and TV host (Vice's 'F*ck, That's Delicious' and 'Ancient Aliens' fan-host) known for his food obsession, multi-hobby lifestyle, and larger-than-life personality. It has been genuinely recommended 8 times on the show.

“I have a '95 Land Cruiser. I love those things. Land Cruisers is that they all had solid axles front and rear.” — Joe Rogan 02:01:18
Every mention & where to get it

#16 · ChatGPT

OpenAI · Product · 7 endorsements

The endorsement here comes from Greg McKeown, on Tactics and Strategies for a 2025 Reboot — Essentialism and Greg McKeown in 2025. Greg is Author of Essentialism and Effortless, speaker who has taught these ideas to 400+ organizations worldwide; currently pursuing a doctorate at the University of Cambridge. In total it earned 7 separate on-air endorsements across 4 different shows (Diary of a CEO, Joe Rogan, Lex Fridman, Tim Ferriss).

“I literally recorded it and then sent the recording and was like okay what do you make of that and the restate it gave me back was so so helpful” — Greg McKeown 00:13:39
Every mention & where to get it

#17 · The Way (meditation app)

Tim Ferriss / Henry Shukman (inferred) · Product · 7 endorsements

Recommended by Tim Ferriss on Arthur Brooks — Finding The Meaning of Your Life. That episode features Arthur Brooks, Harvard professor, behavioral scientist, and bestselling author of 15 books on happiness, including 'Build the Life You Want' (with Oprah), 'From Strength to Strength,' and 'The Meaning of Your Life: Finding Purpose in an Age of Emptiness.'. It has been genuinely recommended 7 times on the show.

“I meditated for 10 minutes with an app, the Way app. Henry Shukman is my spirit animal, amazing mindfulness Zen-focused practice” — Tim Ferriss 00:33:06
Every mention & where to get it

#18 · Cursor

Anysphere (inferred) · Product · 7 endorsements

Lex Fridman brought this up on State of AI in 2026: LLMs, Coding, Scaling Laws, China, Agents, GPUs, AGI | Lex (2026-01-31). That episode features Sebastian Raschka and Nathan Lambert, Sebastian Raschka is a machine learning researcher and author of 'Build a Large Language Model from Scratch' and 'Build a Reasoning Model from Scratch.' Nathan Lambert is the post-training lead at the Allen Institute for AI (Ai2) and author of a definitive book on Reinforcement Learning from Human Feedback. In total it earned 7 separate on-air endorsements across 2 different shows (Lex Fridman, Tim Ferriss).

“I should say I use Composer a lot because one of the benefits it has is that it's fast.” — Lex Fridman 03:39:17
Every mention & where to get it

#19 · AG1

Athletic Greens · Product · 7 endorsements

The endorsement here comes from Steve-O, on Joe Rogan Experience #2463 - Steve-O in 2026. Steve-O is Stand-up comedian and Jackass star (Stephen Glover), famous for extreme stunts and self-inflicted pain. Now 18 years sober, touring a multimedia comedy show and building an animal sanctuary in Tennessee. In total it earned 7 separate on-air endorsements across 3 different shows (Andrew Huberman, Joe Rogan, Tim Ferriss).

“for what it's worth, I drink AG1 every goddamn day and I love it.” — Steve-O 01:45:26
Every mention & where to get it

#20 · Reverse Hyper

Louie Simmons / Westside Barbell · Product · 7 endorsements

Recommended by Joe Rogan on Joe Rogan Experience #2510 - Devon Larratt. That episode features Devon Larratt, Canadian professional arm wrestler widely considered one of the greatest of all time, still ranked #1 in multiple divisions at age 51. A former JTF2 special forces operator who served roughly 20 years before going full-time into arm wrestling. It has been genuinely recommended 7 times on the show.

“Louis Simmons, his invention, the reverse hyper. Incredible. One of the the greatest invention ever for people with lower back problems. I have one here in the studio. I have one at my house. I swear by that machine.” — Joe Rogan 00:41:37
Every mention & where to get it

#21 · Scrivener

Literature & Latte (inferred) · Product · 7 endorsements

Tim Ferriss brought this up on Three Life Commandments, AI, Stoicism, & More (2025-05-29). That episode features Kevin Rose, Investor, entrepreneur, and Tim Ferriss's longtime co-host on The Random Show. Referenced in this solo community episode rather than appearing in conversation. In total it earned 7 separate on-air endorsements across 2 different shows (Joe Rogan, Tim Ferriss).

“the best tool that I have found thus far is Scrivener. It's a software program. It's been used a lot for plays and screenwriting.” — Tim Ferriss 00:10:32
Every mention & where to get it

#22 · Anki

AnkiWeb (inferred) · Product · 6 endorsements

The endorsement here comes from Charan Ranganath, on Charan Ranganath: Human Memory, Imagination, Deja Vu, and False Memories | Lex F in 2024. Charan is A psychologist and neuroscientist at UC Davis specializing in human memory, where he runs a lab using fMRI and other methods to study how the brain encodes and retrieves events. He is the author of 'Why We Remember: Unlocking Memory's Power to Hold On to What Matters.'. It has been genuinely recommended 6 times on the show.

“another thing I recommend for people a lot is I use anky a lot every day it's a app that does space repetition” — Charan Ranganath 00:37:30
Every mention & where to get it

#23 · Neuro Gum

Neuro (inferred) · Product · 6 endorsements

Recommended by Joe Rogan on Joe Rogan Experience #2390 - Jack Carr. That episode features Jack Carr, Former Navy SEAL turned bestselling thriller novelist behind the James Reece series (The Terminal List), which Amazon adapted into TV shows starring Chris Pratt. His latest novel, Cry Havoc, is an espionage thriller set in 1968 Vietnam. It has been genuinely recommended 6 times on the show.

“Another one is Neuro Gum. We have some of that stuff. I like that cuz it's just it tastes good. It's gum and it gives you a little nootropic boost” — Joe Rogan 00:38:11
Every mention & where to get it

#24 · Traeger Grill

Traeger · Product · 5 endorsements

Joe Rogan brought this up on Joe Rogan Experience #2216 - Luke Bryan (2024-10-23). That episode features Luke Bryan, Country music superstar, longtime avid hunter and angler, and former Las Vegas residency performer. In total it earned 5 separate on-air endorsements across 2 different shows (Joe Rogan, Tim Ferriss).

“that's one of the great things about things like a Trager and you can just set it for 265 best thing in the world leave it the new one's fantastic too” — Joe Rogan 01:25:06
Every mention & where to get it

#25 · Ashwagandha

various supplement brands (inferred) · Product · 4 endorsements

The endorsement here comes from Andrew Huberman, on Tools for Managing Stress & Anxiety | Huberman Lab Essentials in 2025. Andrew is Professor of neurobiology and ophthalmology at Stanford School of Medicine and host of the Huberman Lab podcast. This is a solo Essentials episode with no guest. In total it earned 4 separate on-air endorsements across 2 different shows (Andrew Huberman, Tim Ferriss).

“I do take it when I'm in these times when things are particularly stressful. So, social connection and some supplementation” — Andrew Huberman 00:30:58
Every mention & where to get it

Also recommended

4× recommended

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O2 Trainer

Bas Rutten (inferred)

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Evernote

Evernote

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PSO-RITE

Pso-Rite (inferred)

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Signal

Signal Foundation (inferred)

Lex Fridman +33× recommended

Amazon Echo

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Day One

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Perplexity

Perplexity AI (inferred)

Joe Rogan +33× recommended

Spotify

Spotify (inferred)

Tim Ferriss +33× recommended

Continuous glucose monitor

various (inferred)

Tim Ferriss +23× recommended

Creatine gummies

unspecified

Joe Rogan +23× recommended

iZotope RX

iZotope

Lex Fridman +23× recommended

Ketone-IQ

Ketone-IQ (inferred)

Joe Rogan +23× recommended

Kinesis Advantage

Kinesis

Lex Fridman +23× recommended

Kinesis keyboard

Kinesis

Lex Fridman +23× recommended

Shroom Tech

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Joe Rogan +23× recommended

Tushy

Tushy

Joe Rogan +23× recommended

Wealthfront

Wealthfront (inferred)

Tim Ferriss +22× recommended

Meta Quest 2

Meta

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DALL-E

OpenAI (inferred)

Tim Ferriss +42× recommended

Duolingo

Duolingo

Tim Ferriss +42× recommended

Replit

Amjad Masad

Diary of a CEO +32× recommended

Beauty Pie

Beauty Pie

Diary of a CEO +22× recommended

Brodo bone broth

Brodo

Tim Ferriss +22× recommended

Clubhouse

Clubhouse

Lex Fridman +22× recommended

Metformin

(generic prescription drug) (inferred)

Tim Ferriss +22× recommended

Oculus

Meta (inferred)

Joe Rogan +22× recommended

The Five Minute Journal

Intelligent Change (inferred)

Tim Ferriss +22× recommended

Audio-Technica headset

Audio-Technica (inferred)

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chess.com

Chess.com

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Dominion

Rio Grande Games (inferred)

Tim Ferriss +12× recommended

Emacs

Free Software Foundation (inferred)

Lex Fridman +12× recommended

Google Fi

Google (inferred)

Tim Ferriss +12× recommended

Google Translate

Google

Tim Ferriss +12× recommended

Hoffman Process

Hoffman Institute (inferred)

Tim Ferriss +12× recommended

Huel

Huel

Diary of a CEO +12× recommended

Joseph Swan Pinot Noir

Joseph Swan Vineyards (inferred)

Tim Ferriss +12× recommended

Khan Academy

Khan Academy

Tim Ferriss +12× recommended

Lego The Great Wave off Kanagawa

Lego

Tim Ferriss +12× recommended

Lenovo ThinkPad

Lenovo

Tim Ferriss +12× recommended

Loom

Loom (inferred)

Tim Ferriss +12× recommended

Lovable

Lovable (inferred)

Tim Ferriss +12× recommended

MacBook Pro

Apple

Lex Fridman +12× recommended

Nanoblock

Kawada (inferred)

Tim Ferriss +12× recommended

NotebookLM

Google (inferred)

Diary of a CEO +12× recommended

Notion

Notion (inferred)

Tim Ferriss +12× recommended

Poetry for Neanderthals

Exploding Kittens (inferred)

Tim Ferriss +12× recommended

Shure SM7B

Shure (inferred)

Diary of a CEO +12× recommended

Trello

Atlassian (inferred)

Tim Ferriss +11× recommended

Grok

xAI

Joe Rogan +81× recommended

Calm

Calm

Diary of a CEO +21× recommended

AirPods

Apple

Lex Fridman +11× recommended

Ethereum

Ethereum Foundation (inferred)

Tim Ferriss +11× recommended

Rev

Rev

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1Password

AgileBits (inferred)

Tim Ferriss1× recommended

7X Beef (7X Ranch)

7X Beef

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A good axe

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Adobe Creative Cloud subscription

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Lex Fridman1× recommended

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aibo

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