This product by Onnit has come up 30 times across 2 different shows: Diary of a CEO, Joe Rogan. 14 of those mentions were genuine on-air recommendations, not just passing references. The people who brought it up: Aubrey Marcus, Dr. Mark Gordon, Joe Rogan, Shane Smith, Tom Segura, guest (RFK Jr., via phone). The earliest mention we indexed is from 2023-04-27 and the most recent from 2026-03-24. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
Every time it came up
Joe Rogan Experience #2472 - Jeff Ross
“there's alpha brain. That stuff pumps my brain up and fires it up.”— Joe Rogan
The guest here is Jeff Ross: Stand-up comedian known as the 'Roastmaster General,' famous for Comedy Central and Netflix roasts. Releasing his Netflix special 'Take a Banana for the Ride' the night of this taping. Roastmaster Jeff Ross joins Joe Rogan for a loose ramble on rescue dogs, dead-comedian tributes, his colon cancer scare, and nutrition rants.
Joe Rogan Experience #2458 - Matt McCusker
“brain vitamins and [ __ ] like Alpha Brain, but now I don't [ __ ] around. I don't travel without that stuff.”— Joe Rogan
The guest here is Matt McCusker: Philadelphia-raised stand-up comedian and co-host of the Stavvy's World / Matt and Shane's Secret Podcast scene. Known for absurdist storytelling and a background in social work. Joe Rogan and comedian Matt McCusker ramble through gut health, sharks, COVID, Area 51 aliens, Epstein, and the chaos of academic social-work school.
Joe Rogan Experience #2451 - Cheryl Hines
“Well, bring me back some of that alpha alpha brain. Yeah, we'll do.”— guest (RFK Jr., via phone)
The guest here is Cheryl Hines: Emmy-nominated actress best known as Larry David's wife on Curb Your Enthusiasm. She is married to Robert F. Kennedy Jr. and author of the memoir Unscripted. Cheryl Hines tells Joe Rogan what it's really like being married to RFK Jr. through a presidential run, plus tangents on owls, ants, and politics.
Joe Rogan Experience #2446 - Greg Fitzsimmons
“Oh, Alpha Brain. Take some Alpha Brain. So, I'm going to be sharp.”— Joe Rogan
The guest here is Greg Fitzsimmons: Veteran stand-up comedian, writer, and longtime Rogan friend (this is his 25th appearance). Hosts the Sunday Papers and Fitzdog Radio podcasts and came up in the 1980s-90s Boston/New York comedy scene. Joe Rogan and comedian Greg Fitzsimmons roam from censorship and Epstein to the moon-landing conspiracy, AI dangers, and decades of stand-up war stories.
Joe Rogan Experience #2445 - Bert Kreischer
“Oh, if you take it before bed, it definitely helps with lucid dreaming.”— Joe Rogan
The guest here is Bert Kreischer: Stand-up comedian, podcaster (Bertcast, 2 Bears 1 Cave), and longtime Rogan friend known for the 'Machine' story. He recently released a scripted Netflix series about his family and is recovering from a blood clot that forced him to stop drinking. Joe Rogan and Bert Kreischer riff on lucid dreaming, COVID and the media, the comedy grind, and a deep dive into Helen Keller and Stevie Wonder conspiracy theories.
Joe Rogan Experience #2429 - Tom Segura
“one of the reasons I think that on it was successful with you is that they're like this guy knows workouts he knows vitamins”— Tom Segura
The guest here is Tom Segura: Stand-up comedian, podcaster (Your Mom's House, Two Bears One Cave), and creator of the Netflix sketch series Bad Thoughts. He's a major arena touring act who released the Netflix special Teacher. Tom Segura joins Joe Rogan for a wide-ranging talk on fitness, fighting, ancient Peru, Epstein, AI fakery, and his Netflix special.
Joe Rogan Experience #2421 - Derek, More Plates More Dates
“And that's how we developed Alpha Brain. We developed Alpha Brain after me trying out Neuro One”— Joe Rogan
The guest here is Derek (More Plates More Dates): Derek is the founder of supplement brand Gorilla Mind and telehealth hormone-optimization company Marek Health, and runs the popular More Plates More Dates YouTube channel covering supplements, PEDs, and men's health. Joe Rogan and Derek (More Plates More Dates) go deep on nootropics, steroids, peptides, weight cutting, and the messy truth about physique-enhancing drugs.
Joe Rogan Experience #2402 - Miranda Lambert
“We have some stuff called Alpha Brain that's great. ... If you want to help with memory, Alpha Brain's a really good one.”— Joe Rogan
The guest here is Miranda Lambert: Multi-platinum country music superstar who started playing Texas honky-tonks at 17. She founded the MuttNation animal-rescue foundation and recently took up cowboy mounted shooting and golf. Miranda Lambert and Joe Rogan swap stories on finding focus through hobbies, dodging fame's traps, nicotine and dogs.
Joe Rogan Experience #2390 - Jack Carr
“Alpha Brain's great. There's a Alpha Brain black label that's a new one that's a stronger version of Alpha Brain”— Joe Rogan
The guest here is Jack Carr: Former Navy SEAL turned bestselling thriller novelist behind the James Reece series (The Terminal List), which Amazon adapted into TV shows starring Chris Pratt. His latest novel, Cry Havoc, is an espionage thriller set in 1968 Vietnam. Thriller author Jack Carr joins Joe Rogan to talk his Vietnam novel Cry Havoc, the SEAL teams, AI's threat to art, watches, trucks, and a paranoid post-Charlie-Kirk world.
Joe Rogan Experience #2390 - Jack Carr
“There's a Alpha Brain black label that's a new one that's a stronger version of Alpha Brain. I think we have some”— Joe Rogan
The guest here is Jack Carr: Former Navy SEAL turned bestselling thriller novelist behind the James Reece series (The Terminal List), which Amazon adapted into TV shows starring Chris Pratt. His latest novel, Cry Havoc, is an espionage thriller set in 1968 Vietnam. Thriller author Jack Carr joins Joe Rogan to talk his Vietnam novel Cry Havoc, the SEAL teams, AI's threat to art, watches, trucks, and a paranoid post-Charlie-Kirk world.
Joe Rogan Experience #2342 - Jim Norton
“one of the things we did with On It, we we made uh this thing called Alphabrain ... it showed efficacy.”— Joe Rogan
The guest here is Jim Norton: Veteran stand-up comedian, longtime radio personality (Opie & Anthony / Jim & Sam on SiriusXM), and actor. Now independent after 20+ years on satellite radio, hosting his own podcast and promoting his new special. Jim Norton and Joe Rogan riff on shame, censorship, social media's toll, comedy egos, method acting, and the supplements that actually work.
Joe Rogan Experience #2342 - Jim Norton
“I eat these gum these are gummies now alpha brain gummies but I always take some type of neutropic”— Joe Rogan
The guest here is Jim Norton: Veteran stand-up comedian, longtime radio personality (Opie & Anthony / Jim & Sam on SiriusXM), and actor. Now independent after 20+ years on satellite radio, hosting his own podcast and promoting his new special. Jim Norton and Joe Rogan riff on shame, censorship, social media's toll, comedy egos, method acting, and the supplements that actually work.
Joe Rogan Experience #2294 - Dr. Suzanne Humphries
“one of the things that we found out when we were selling AlphaBrain is that uh in the beginning when we would hire a lab to um make the formula for us”— Joe Rogan
The guest here is Dr. Suzanne Humphries: A former nephrologist (kidney specialist) and professor of medicine who left conventional practice to become a vaccine critic. She co-authored 'Dissolving Illusions,' a book reinterpreting the historical data behind vaccines and disease decline. Nephrologist-turned-vaccine-skeptic Suzanne Humphries argues to Joe Rogan that vaccine history, polio, smallpox and COVID have been fundamentally misrepresented.
Joe Rogan Experience #2290 - Michael Kosta
“I take alphab brain which is a um it's called a neutop ... that stuff's legit it really works and it really we that was from my company”— Joe Rogan
The guest here is Michael Kosta: Stand-up comedian and correspondent/co-host on Comedy Central's The Daily Show. A former pro tennis player (ranked as high as 864 in the world) turned comic, author of the memoir Lucky Loser. Comedian Michael Kosta joins Joe Rogan for a wide-ranging riff on combat sports, comedy craft, saunas, AI, and his new tennis memoir.
Joe Rogan Experience #2262 - Dr. Mark Gordon
“products like you have like alphab brain you know has an effect on improving mitochondrial function and that's what you want to do that's a key”— Dr. Mark Gordon
The guest here is Dr. Mark Gordon: Physician specializing in hormone replacement and neuroinflammation for traumatic brain injury and PTSD, founder of Millennium Health Centers. Known for treating veterans and his work with the Warrior Angels Foundation. Dr. Mark Gordon returns to argue brain inflammation drives PTSD, Alzheimer's and CTE, then he and Joe roam through aliens, bears and surveillance tech.
Joe Rogan Experience #2214 - Shane Smith
“by the way you sent me and I loved them which ones did you alpha brain... that's alpha brain is the new tropic... I loved it”— Shane Smith
The guest here is Shane Smith: Co-founder of Vice Media, longtime investigative journalist now hosting the podcast 'Shane Smith Has Questions'. Vice founder Shane Smith on quitting big media, keeping it small, the Deep State, AI/quantum upheaval, aliens, and immigration's missing facts.
Joe Rogan Experience #2214 - Shane Smith
“we have a black label that's like a super strong one now that's really good but I don't know if I need it”— Joe Rogan
The guest here is Shane Smith: Co-founder of Vice Media, longtime investigative journalist now hosting the podcast 'Shane Smith Has Questions'. Vice founder Shane Smith on quitting big media, keeping it small, the Deep State, AI/quantum upheaval, aliens, and immigration's missing facts.
Joe Rogan Experience #2200 - Kat Timpf
“we sell something at on it called alphab brain... that stuff's very legit really helps memory really helps”— Joe Rogan
The guest here is Kat Timpf: Comedian, Fox News personality (Gutfeld!), and author of 'I Used to Like You Until...'; politically independent and pro-small-government. Comedian and Fox News host Kat Timpf on being pregnant and off amphetamines for the first time since age five, free speech, and drug freedom.
Joe Rogan Experience #2200 - Kat Timpf
“there's alphabrain then alphabrain Black Label which is like the more potent for version that stuff's very legit”— Joe Rogan
The guest here is Kat Timpf: Comedian, Fox News personality (Gutfeld!), and author of 'I Used to Like You Until...'; politically independent and pro-small-government. Comedian and Fox News host Kat Timpf on being pregnant and off amphetamines for the first time since age five, free speech, and drug freedom.
Joe Rogan Experience #1942 - Mark Greaney
“this is uh Alpha Brain Black Label this is my favorite but I take a bunch of different nootropics”— Joe Rogan
The guest here is Mark Greaney: Bestselling thriller novelist behind the Gray Man series and the continuation of Tom Clancy's Jack Ryan novels. Thriller author Mark Greaney on writing the Gray Man series, the Hollywood adaptation, tactical research, brutal injuries, and the discipline behind creativity.
Joe Rogan Experience #1890 - Bridget Phetasy
“when I do the UFC which is like the the time where it's the most memory intensive for me... I always take Alpha Brain right I take it”— Joe Rogan
The guest here is Bridget Phetasy: Comedian, writer and podcaster; host of the 'Walk-Ins Welcome' podcast and the YouTube show 'Dumpster Fire,' and a former Playboy contributor. Comedian Bridget Phetasy returns after a miracle first baby at 42, riffing with Rogan on motherhood, seed oils, vaccine mandates, gender ideology and political grift.
Joe Rogan Experience #1890 - Bridget Phetasy
“this is my favorite Alpha Brain Black Label this stuff is the [ __ ] it's the best of anyone that I've ever tried”— Joe Rogan
The guest here is Bridget Phetasy: Comedian, writer and podcaster; host of the 'Walk-Ins Welcome' podcast and the YouTube show 'Dumpster Fire,' and a former Playboy contributor. Comedian Bridget Phetasy returns after a miracle first baby at 42, riffing with Rogan on motherhood, seed oils, vaccine mandates, gender ideology and political grift.
Joe Rogan Experience #2015 - Zach Bryan
“I think I take like six I take six at a time those Alpha brains cuz I like being”— Joe Rogan
The guest here is Zach Bryan: Country/folk singer-songwriter and former U.S. Navy aviation ordnanceman who went viral on Twitter while serving. Country star Zach Bryan talks his Navy years, viral rise, fame's pressures, alcohol and health, AI fears, and UFO disclosure with Joe Rogan.
Joe Rogan Experience #2073 - Derek, More Plates More Dates
“this is someone with me who already takes I take this Alpha Brain Black Label I take neurogum I'm already taking things that enhance my focus”— Joe Rogan
The guest here is Derek (More Plates More Dates): Online men's health and performance-enhancement educator who runs the More Plates More Dates YouTube channel and a supplement company, known for deep dives on hormones, steroids and peptides. Joe Rogan and Derek (More Plates More Dates) on game addiction, OnlyFans economics, steroids, peptides, injury recovery, plastic surgery, comedy, Scientology and the Enhanced Games.
Joe Rogan Experience #1997 - Cameron Hanes
“in actually like half the dose that I take when I take Alpha Brain there was positive results”— Joe Rogan
The guest here is Cameron Hanes: Bowhunter, ultramarathon runner and author known for his extreme 'Keep Hammering' training ethos and longtime friendship with Joe Rogan; recently quit his day job to run his own podcast. Cam Hanes and Joe Rogan launch their Kill Cliff Elk Blood drink, then range over predators, hunting access, MMA, supplements, and pandemic-era control.
Joe Rogan Experience #2090 - Bobby Lee
“You take take four of those. That's Alpha Brain Black Label. That stuff is the [ __ ]”— Joe Rogan
The guest here is Bobby Lee: Korean-American stand-up comedian and actor; MADtv alum and host of the TigerBelly and Bad Friends podcasts. Comedian Bobby Lee joins Joe Rogan for a loose, confessional talk on addiction, comedy, COVID skepticism, Hollywood abuse, and moving to Austin.
Joe Rogan Experience #2064 - Mike Baker
“here alphab brain this is my favorite this is alphab brain Black Label this is the stuff that I take”— Joe Rogan
The guest here is Mike Baker: Former CIA covert operations officer and intelligence-security commentator; host of the chart-topping news podcast 'The President's Daily Brief.'. Former CIA officer Mike Baker breaks down Israel-Hamas, Iran's proxies, Ukraine's stalemate, Chinese disinformation, and US political dysfunction.
Joe Rogan Experience #2137 - Michelle Dowd
“if you want to have the wildest dreams take New Tropics before you go to bed take like alpab brain before you go to bed”— Joe Rogan
The guest here is Michelle Dowd: Author, yoga teacher, and survival-trained survivor born into 'the Field,' a high-control group her grandfather founded in 1931; wrote the memoir Forager. Michelle Dowd recounts being born into the cult-like Field, escaping at 17, and rebuilding a life from scratch.
Joe Rogan Experience #2116 - Kevin James
“that's alpha brain that's the Black Label Alpha Brain that is the the top of the food chain Alpha Brain the strongest one”— Joe Rogan
The guest here is Kevin James: Comedian and actor (King of Queens, Here Comes the Boom); longtime standup who came up alongside Rogan in the 90s East Coast comedy scene. Joe Rogan and old friend Kevin James reminisce about early standup and dig into fitness, fasting, and aging.
The Surprising & Unbelievable Dark Side Of Open Relationships: Aubrey Marcus | E242
“when all of that came together and we launched Alpha Brain, it just clicked. We sold out of that product in 12 hours.”— Aubrey Marcus
The guest here is Aubrey Marcus: Founder of Onnit, the human-performance supplement company (maker of Alpha Brain) he built with Joe Rogan and sold to Unilever; podcaster, author, and founder of the Fit for Service community. Aubrey Marcus on building and selling Onnit with Joe Rogan, psychedelics, an eight-year polyamory experiment, and learning radical relationship ownership.
