Alpha Brain came up with a genuine on-air endorsement 14 times across the episodes we processed. This page collects every one of those moments: who said it, what they said, and the exact point in the episode.
Onnit's Alpha Brain has 14 genuine mentions across Diary of a CEO and Joe Rogan, which is notable given Rogan's long-running financial ties to the brand. We separated the ad reads from the moments guests actually discuss taking it.
Each entry below links to the exact point in the episode where the recommendation happens, quote attached. You can judge for yourself whether the enthusiasm holds up outside the sponsorship.
“by the way you sent me and I loved them which ones did you alpha brain... that's alpha brain is the new tropic... I loved it” — Shane Smith 02:05:05
Vice founder Shane Smith on quitting big media, keeping it small, the Deep State, AI/quantum upheaval, aliens, and immigration's missing facts.
“we have a black label that's like a super strong one now that's really good but I don't know if I need it” — Joe Rogan 02:05:35
Vice founder Shane Smith on quitting big media, keeping it small, the Deep State, AI/quantum upheaval, aliens, and immigration's missing facts.
“we sell something at on it called alphab brain... that stuff's very legit really helps memory really helps” — Joe Rogan 00:51:25
Comedian and Fox News host Kat Timpf on being pregnant and off amphetamines for the first time since age five, free speech, and drug freedom.
“there's alphabrain then alphabrain Black Label which is like the more potent for version that stuff's very legit” — Joe Rogan 00:51:25
Comedian and Fox News host Kat Timpf on being pregnant and off amphetamines for the first time since age five, free speech, and drug freedom.
“this is uh Alpha Brain Black Label this is my favorite but I take a bunch of different nootropics” — Joe Rogan 01:48:42
Thriller author Mark Greaney on writing the Gray Man series, the Hollywood adaptation, tactical research, brutal injuries, and the discipline behind creativity.
“when I do the UFC which is like the the time where it's the most memory intensive for me... I always take Alpha Brain right I take it” — Joe Rogan 01:15:53
Comedian Bridget Phetasy returns after a miracle first baby at 42, riffing with Rogan on motherhood, seed oils, vaccine mandates, gender ideology and political grift.
“this is my favorite Alpha Brain Black Label this stuff is the [ __ ] it's the best of anyone that I've ever tried” — Joe Rogan 01:17:58
Comedian Bridget Phetasy returns after a miracle first baby at 42, riffing with Rogan on motherhood, seed oils, vaccine mandates, gender ideology and political grift.
“I think I take like six I take six at a time those Alpha brains cuz I like being” — Joe Rogan 01:26:28
Country star Zach Bryan talks his Navy years, viral rise, fame's pressures, alcohol and health, AI fears, and UFO disclosure with Joe Rogan.
“this is someone with me who already takes I take this Alpha Brain Black Label I take neurogum I'm already taking things that enhance my focus” — Joe Rogan 01:12:42
Joe Rogan and Derek (More Plates More Dates) on game addiction, OnlyFans economics, steroids, peptides, injury recovery, plastic surgery, comedy, Scientology and the Enhanced Games.
“in actually like half the dose that I take when I take Alpha Brain there was positive results” — Joe Rogan 02:24:44
Cam Hanes and Joe Rogan launch their Kill Cliff Elk Blood drink, then range over predators, hunting access, MMA, supplements, and pandemic-era control.
“You take take four of those. That's Alpha Brain Black Label. That stuff is the [ __ ]” — Joe Rogan 00:33:01
Comedian Bobby Lee joins Joe Rogan for a loose, confessional talk on addiction, comedy, COVID skepticism, Hollywood abuse, and moving to Austin.
“here alphab brain this is my favorite this is alphab brain Black Label this is the stuff that I take” — Joe Rogan 01:18:43
Former CIA officer Mike Baker breaks down Israel-Hamas, Iran's proxies, Ukraine's stalemate, Chinese disinformation, and US political dysfunction.
“if you want to have the wildest dreams take New Tropics before you go to bed take like alpab brain before you go to bed” — Joe Rogan 02:37:41
Michelle Dowd recounts being born into the cult-like Field, escaping at 17, and rebuilding a life from scratch.
“that's alpha brain that's the Black Label Alpha Brain that is the the top of the food chain Alpha Brain the strongest one” — Joe Rogan 00:47:47
Joe Rogan and old friend Kevin James reminisce about early standup and dig into fitness, fasting, and aging.
