Louie Simmons / Westside Barbell
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This product by Louie Simmons / Westside Barbell has come up 7 times on Joe Rogan. 7 of those mentions were genuine on-air recommendations, not just passing references. The people who brought it up: Joe Rogan. The earliest mention we indexed is from 2024-06-27 and the most recent from 2026-06-05. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“Louis Simmons, his invention, the reverse hyper. Incredible. One of the the greatest invention ever for people with lower back problems. I have one here in the studio. I have one at my house. I swear by that machine.”— Joe Rogan
The guest here is Devon Larratt: Canadian professional arm wrestler widely considered one of the greatest of all time, still ranked #1 in multiple divisions at age 51. A former JTF2 special forces operator who served roughly 20 years before going full-time into arm wrestling. Arm-wrestling GOAT Devon Larratt explains how he stays world-class at 51, plus genetics, JTF2 war stories, and a demonic possession.
“I love this machine. I have one at home. I have one here at the studio. I use it all the time.”— Joe Rogan
The guest here is Johnny Knoxville: Co-creator and star of Jackass, host of Fear Factor, and a movie actor known for self-inflicted stunts and pranks. He also produced the documentary The Wild and Wonderful Whites of West Virginia. Johnny Knoxville tells Joe Rogan about a lifetime of near-death stunts, his lasting brain injuries, and the legends of combat sports.
“the reverse hyper is so good for people that have back problems... This thing will actively strengthen and decompress your spine.”— Joe Rogan
The guest here is Amjad Masad: Founder and CEO of Replit, an AI-powered platform that lets anyone build software by prompting from their phone. A Palestinian-Jordanian immigrant, former Facebook engineer, and outspoken commentator on tech, free speech, and the Israel-Palestine conflict. Replit's Amjad Masad makes the optimistic case that AI turns everyone into an entrepreneur, between riffs on Gaza, censorship, and lifting.
“That reverse hyper. You know, I've talked about that machine before. That machine is a goddamn lifechanger.”— Joe Rogan
The guest here is Cameron Hanes: Endurance athlete, bowhunter, and bestselling author known for the 'Keep Hammering' ethos. He runs 100+ mile ultramarathons, wrote 'Endure' and 'Undeniable,' and is a longtime friend of Rogan. Joe Rogan and Cameron Hanes riff on free speech, legendary fighters' brutal training, willpower, ultrarunning, and the ancient history of the bow.
“that's the Rogue version of it which I think is uh the best version of that machine”— Joe Rogan
The guest here is Mark Greaney: Bestselling thriller novelist behind the Gray Man series and the continuation of Tom Clancy's Jack Ryan novels. Thriller author Mark Greaney on writing the Gray Man series, the Hollywood adaptation, tactical research, brutal injuries, and the discipline behind creativity.
“Louis Simmons from Westside barbell developed this machine that strengthens the back and actively decompresses the back”— Joe Rogan
The guest here is Max Lugavere: Health and science journalist, filmmaker, and author behind the documentary Little Empty Boxes and the Genius Foods books; host of The Genius Life podcast. Max Lugavere on dementia prevention, the retracted Alzheimer's fraud paper, ultra-processed foods, environmental toxins, and fitness for brain health.
“if you don't want to ever have issues I can't recommend that machine enough phenomenal for right back”— Joe Rogan
The guest here is Maynard James Keenan: Singer of Tool, A Perfect Circle, and Puscifer; founder and winemaker of Caduceus Cellars and Merkin Vineyards in Arizona, plus restaurants and a coffee venture. Tool and Puscifer frontman Maynard James Keenan on jiu-jitsu, winemaking, creativity, farming, and combat sports with Joe Rogan.