This product by Hoffman Institute has come up 2 times on Tim Ferriss. 2 of those mentions were genuine on-air recommendations, not just passing references. The people who brought it up: Blake Mycoskie, Ev Williams. The earliest mention we indexed is from 2020-07-20 and the most recent from 2025-03-19. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
Every time it came up
Co-Founder of Blogger, Twitter, Medium, and Mozi — The Art of Pivoting, Strategic Quitting, and More
“Probably the best thing I've ever done in that realm is Hoffman. So, there's this thing called the Hoffman process. It's 20 years of therapy in a week in terms of the effect.”— Ev Williams
The guest here is Ev Williams: Co-founder of Blogger, Twitter, Medium, and his current company Mosy; partner at Obvious Ventures. Started with a 1994 VHS tape teaching people how to use the internet. Ev Williams on strategic quitting, why greatness can't be planned, and building Mosy as an actual social network.
Blake Mycoskie — TOMS, Conscious Uncoupling, and Psychedelics | The Tim Ferriss Show
“it's the only thing in my life that it bats a thousand. There's not a single person that hasn't come back and said, that was the most important week of my life.”— Blake Mycoskie
The guest here is Blake Mycoskie: Serial entrepreneur, philanthropist, and best-selling author who founded TOMS Shoes and pioneered the one-for-one business model. He later funded Johns Hopkins' psychedelic research center and co-founded the habit-formation company Madefor. TOMS founder Blake Mycoskie on the inner-work pilgrimage behind his depression: Hoffman Process, ayahuasca, conscious uncoupling, and daily habits.
