Eisai
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This product by Eisai came up once on Diary of a CEO in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Matthew Walker. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“the doras drugs, please look into them if you're struggling with insomnia... the first new class of sleeping medication that I actually favor”— Matthew Walker
The guest here is Matthew Walker: Neuroscientist and professor specializing in sleep, author of the bestseller 'Why We Sleep,' and one of the world's most prominent voices on the science of sleep. Sleep neuroscientist Matthew Walker returns with new research debunking magnesium, the 8-hour myth, and unveils a sleeping pill he actually trusts.