This product by Upgraded Formulas came up once on Diary of a CEO in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Dr. Michael Breus. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
Every time it came up
Sleep Doctor: If You Wake Up At 3AM, DO NOT Do This!
“There's also another company called Upgraded Formulas. They make a magnesium. His magnesium really made people sleep better.”— Dr. Michael Breus
The guest here is Dr. Michael Breus: A clinical psychologist and sleep specialist of 26 years known as 'The Sleep Doctor.' He is one of only 168 people to pass the medical sleep boards without attending medical school, popularized the chronotype framework, and claims to have discovered a fourth chronotype (the dolphin). Sleep doctor Michael Breus breaks down chronotypes, the 3AM wake-up fix, melatonin myths, sleep apnea, and how to engineer better sleep.
