Unlocking Your Creativity and Persuasion: A Master Ad Man on Tricks of the Trade

Hey, Whipple, Squeeze This

Luke Sullivan

“So there's a book called Hey, Whipple, Squeeze This, that's authored by Luke Sullivan. It's an amazing book. That book is perfect.”— Chris Beresford-Hill

South Park: 6 Days to Air

“Number one, South Park, 6 Days to Air, looking at the pressure these guys are under to come up with and do a show.”— Chris Beresford-Hill

Metallica: Some Kind of Monster

“I love the Metallica doc Some Kind of Monster because it gets into doing creative within a team and chemistry and how challenging that can be.”— Chris Beresford-Hill

Conan O'Brien Can't Stop

“And then the last one, and the most underrated is Conan O'Brien Can't Stop.”— Chris Beresford-Hill

Bird by Bird

Anne Lamott (inferred)

“but I read a book, I know you know this book called Bird by Bird. And I think about it all the time.”— Chris Beresford-Hill

Tone House

“There's a gym in New York City called Tone House. And now me and a fairly regular group are there five days a week, six days a week.”— Chris Beresford-Hill

The Easy Way to Quit Smoking

Allen Carr

“One of them is called The Easy Way to Quit Smoking by Allen Carr. So that book is probably a life-saving book.”— Chris Beresford-Hill

The Culture Code

Daniel Coyle

“And then the other one that I love, and I know you know this book, but The Culture Code by Daniel Coyle.”— Chris Beresford-Hill

Conan O'Brien Learns Korean and Makes It Weird

“there's a video called something like Conan O'Brien Learns Korean and Makes It Weird, which is like eight minutes long. It is beyond hilarious.”— Tim Ferriss

Levels of the Game

John McPhee

“There's a book called Levels of the Game by John McPhee, which is about one tennis match, a single tennis match involving Arthur Ashe.”— Tim Ferriss

Dr. Bronner's unscented baby soap

Dr. Bronner's

“I have used unscented baby soap from Dr. Bronner's forever because it's just the least offensive to my system and I really like it.”— Tim Ferriss

Miracle

Derren Brown (inferred)

“He has many more. Miracle, I think, is another one, which is very well done.”— Tim Ferriss

The Easy Way to Quit Caffeine

Allen Carr (inferred)

“I listened to a derivative of that, but it's based on the same method, The Easy Way to Quit Caffeine. I listened to the audiobook.”— Tim Ferriss

The Push

Derren Brown (inferred)

“you can watch these Netflix specials like The Push from this illusionist who's also an amazing graphic artist, Derren Brown.”— Tim Ferriss

Words That Work

Frank Luntz (inferred)

“there are many books that I've read, like Blunt is the last name, Words That Work, who is, I believe, a Republican political strategist.”— Tim Ferriss

Excellent Advice for Living

Kevin Kelly (inferred)

“he has a book of advice, short, pithy lines that started as a list of lessons learned on his 68th birthday to give to his kids.”— Tim Ferriss

MegaBall$

“it's almost like you start in a scene from the movie MegaBall$, which is a movie that features wheelchair basketball.”— Chris Beresford-Hill