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Book · recommended on 1 episode

The Culture Code

Daniel Coyle ISBN 1847941265

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This book by Daniel Coyle came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Chris Beresford-Hill. Every occurrence below links to the episode page and to the exact second it was said on YouTube.

What it is

"From the New York Times bestselling author of The Talent Code comes a book that unlocks the secrets of highly successful groups and provides tomorrow's leaders with the tools to build a cohesive, motivated culture. Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing? In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations--including Pixar, the San Antonio Spurs, and U.S. Navy'sSEAL Team Six--and reveals what makes them tick.

Every time it came up

RecommendedTim Ferriss

Unlocking Your Creativity and Persuasion: A Master Ad Man on Tricks of the Trade

“I think you would not only love the book. that's one of the few things that I reread every year for the last two, three years.”
“And then the other one that I love, and I know you know this book, but The Culture Code by Daniel Coyle.”— Chris Beresford-Hill

The guest here is Chris Beresford-Hill: Award-winning advertising creative; worldwide chief creative officer at Ogilvy, formerly chief creative officer at TBWA\Chiat\Day and an eight-year run at BBDO under David Lubars. Known for Super Bowl ads (Emerald Nuts' Robert Goulet, Mountain Dew's Bryan Cranston Shining spot) and the Adidas Billie Jean King sneaker stunt. Ad veteran Chris Beresford-Hill breaks down creativity, persuasion, and how cold emails, fast decisions, and 'getting away with it' built his career.

01:52:272024-01-11