Book · recommended on 1 episode
The Easy Way to Quit Smoking
Allen Carr ISBN 9781848580831
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
Allen Carr ISBN 9781848580831
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by Allen Carr came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Chris Beresford-Hill. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“One of them is called The Easy Way to Quit Smoking by Allen Carr. So that book is probably a life-saving book.”— Chris Beresford-Hill
The guest here is Chris Beresford-Hill: Award-winning advertising creative; worldwide chief creative officer at Ogilvy, formerly chief creative officer at TBWA\Chiat\Day and an eight-year run at BBDO under David Lubars. Known for Super Bowl ads (Emerald Nuts' Robert Goulet, Mountain Dew's Bryan Cranston Shining spot) and the Adidas Billie Jean King sneaker stunt. Ad veteran Chris Beresford-Hill breaks down creativity, persuasion, and how cold emails, fast decisions, and 'getting away with it' built his career.
26× recommendedTom O'Neill
17× recommendedSteven Pressfield
17× recommendedS.C. Gwynne
16× recommendedMarcus Aurelius
16× recommendedViktor Frankl
15× recommendedBrian Muraresku