This product came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Chris Beresford-Hill. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
Every time it came up
Unlocking Your Creativity and Persuasion: A Master Ad Man on Tricks of the Trade
“There's a gym in New York City called Tone House. And now me and a fairly regular group are there five days a week, six days a week.”— Chris Beresford-Hill
The guest here is Chris Beresford-Hill: Award-winning advertising creative; worldwide chief creative officer at Ogilvy, formerly chief creative officer at TBWA\Chiat\Day and an eight-year run at BBDO under David Lubars. Known for Super Bowl ads (Emerald Nuts' Robert Goulet, Mountain Dew's Bryan Cranston Shining spot) and the Adidas Billie Jean King sneaker stunt. Ad veteran Chris Beresford-Hill breaks down creativity, persuasion, and how cold emails, fast decisions, and 'getting away with it' built his career.
