This product by Quooker came up once on Diary of a CEO in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Rory Sutherland. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
Every time it came up
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The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165
“I wouldn't go back; I'd find it difficult now going back to a kettle”
“I wouldn't go back you know having... I'd find it difficult now going back to a kettle having experienced instant tea making instant soup making”— Rory Sutherland
The guest here is Rory Sutherland: Author, columnist and vice chairman of Ogilvy UK, one of the world's largest marketing companies; author of the book Alchemy. Adman Rory Sutherland explains how perceived psychological value, storytelling and counterintuitive marketing create magic that engineering cannot.
00:16:482022-08-01
