Recommended on this episode
ProductRecommended
Quooker
Quooker (inferred)
“I wouldn't go back; I'd find it difficult now going back to a kettle”
“I wouldn't go back you know having... I'd find it difficult now going back to a kettle having experienced instant tea making instant soup making”— Rory Sutherland
ProductRecommended
Grenade protein bar
Grenade
“tastes amazing tastes as good as a chocolate bar”
“I want to show you this grenade bar... I've bought them actually tastes amazing tastes as good as a chocolate bar”— Steven Bartlett
The guest's own work
BookBy the guestISBN verified
Alchemy
Rory Sutherland
“the reason I wrote the book Alchemy is partly to elevate the status and centrality of marketing in business success”— Rory Sutherland
Also referenced (named, not recommended)
ProductReferenced
Red Bull
Red Bull
“it tastes nastier than Coke it costs a lot more than Coke and it comes in a much smaller can than Coke and part of that is I think it's a medicine”— Rory Sutherland
ProductReferenced
Diet Coke
Coca-Cola (inferred)
“Diet Coke has to taste slightly more bitter than standard Coke for you to believe it”— Rory Sutherland
ProductReferenced
Betty Crocker cake mix
Betty Crocker
“a very famous marketing case study um for Betty Crocker cakes where they had a cake mix where you just added water”— Rory Sutherland
ProductReferenced
Gousto
Gousto
“my assistant Anna who's in the Next Room has also had a Gusto the majority of weeks for two and a half years ever since experiencing it”— Rory Sutherland
ProductReferenced
HelloFresh
HelloFresh
“I have to admit when I was presented with gusto and hellofresh I thought this is kind of dumb”— Rory Sutherland
ProductReferenced
Tesla
Tesla
“what is the seat covering for the Tesla it's called vegan leather now actually to be honest we would have called those plastic seats”— Rory Sutherland
ProductReferenced
Skoda Enyaq
Skoda
“they produced something called the enyak which is actually it's similar to the Volkswagen id4 but it's very very good electric car”— Rory Sutherland
ProductReferenced
Ford Mustang Mach-E
Ford
“I migrated from a Jaguar to the Ford Mustang macki um quite a few people on The macki Forum are actually ex luxury car owners”— Rory Sutherland
ProductReferenced
Volkswagen ID.4
Volkswagen
“it's similar to the Volkswagen id4 but it's very very good electric car”— Rory Sutherland
BookReferencedISBN verified
Brands That Mean Business
Matt Johnson
“Matt Johnson who's just written a book called um uh brands that mean business and his wonderful line is having a great brand means you get to play... in Easy Mode”— Rory Sutherland
BookReferencedISBN verified
Microserfs
Douglas Coupland
“this is in a Douglas Copeland book called microserfs where one of the Geeks features in this Douglas Copeland book”— Rory Sutherland
ProductReferenced
TomTom
TomTom
“when he could simply buy a TomTom for 300 quid and stick it on the dashboard”— Rory Sutherland
ProductReferenced
Pabst Blue Ribbon
Pabst
“it was a bit like um hipsters drinking pabs Blue Ribbon... which is it was historically down Market Blue Collar American Beer”— Rory Sutherland
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