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Product · recommended on 1 episode

Grenade protein bar

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This product by Grenade came up once on Diary of a CEO in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Steven Bartlett. Every occurrence below links to the episode page and to the exact second it was said on YouTube.

Every time it came up

RecommendedDiary of a CEO

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165

“tastes amazing tastes as good as a chocolate bar”
“I want to show you this grenade bar... I've bought them actually tastes amazing tastes as good as a chocolate bar”— Steven Bartlett

The guest here is Rory Sutherland: Author, columnist and vice chairman of Ogilvy UK, one of the world's largest marketing companies; author of the book Alchemy. Adman Rory Sutherland explains how perceived psychological value, storytelling and counterintuitive marketing create magic that engineering cannot.

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