Grenade
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This product by Grenade came up once on Diary of a CEO in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Steven Bartlett. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“I want to show you this grenade bar... I've bought them actually tastes amazing tastes as good as a chocolate bar”— Steven Bartlett
The guest here is Rory Sutherland: Author, columnist and vice chairman of Ogilvy UK, one of the world's largest marketing companies; author of the book Alchemy. Adman Rory Sutherland explains how perceived psychological value, storytelling and counterintuitive marketing create magic that engineering cannot.