This product by Otsuka Pharmaceutical came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Rich Barton. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
Every time it came up
RecommendedTim Ferriss
How Rich Barton Built Expedia and Zillow — Audacious Goals, Provocation Marketing, and More
“My favorite electrolyte is picari sweat ... My nutritionist says that's the one”
“My favorite electrolyte is picari sweat. Japanese one. Oh, the blue can. My nutritionist says that's the one.”— Rich Barton
The guest here is Rich Barton: Serial entrepreneur and investor who founded Expedia (incubated inside Microsoft), Zillow, Glassdoor, and Avvo, and sits on the boards of Netflix and others; known for 'provocation marketing' and building consumer-facing digital marketplaces. Expedia and Zillow founder Rich Barton on taking big swings, spinning out companies, and his provocation-marketing playbook.
00:03:402025-04-17
