Niton
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This product by Niton came up once on Diary of a CEO in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Dr Victoria Sampson. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“we use one in particular um it's called a niton and uh the whitening for one day is the equivalent of having a Coca-Cola”— Dr Victoria Sampson
The guest here is Dr Victoria Sampson: A London dentist and researcher known as 'the saliva queen' who pioneered oral microbiome testing in Europe and runs The Health Society clinic. Her COVID-oral health paper was one of the British Dental Journal's most-cited articles. Dentist Dr Victoria Sampson explains how your oral microbiome is linked to heart disease, Alzheimer's, cancer, fertility and erectile dysfunction.