This product came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: James Clear. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
Every time it came up
RecommendedTim Ferriss
James Clear, Atomic Habits — Strategies for Mastering Habits
“finding ways to increase friction or to make it difficult or to make it less obvious, those are all ways to potentially curtail the caffeine habit”
“there's this little kind of diabolical Tupperware container called the Kitchen Safe, and it has a lockbox code on the top of it”— James Clear
The guest here is James Clear: Writer and speaker on habits and continuous improvement; author of the #1 New York Times bestseller Atomic Habits (10M+ copies sold) and creator of the 3-2-1 Newsletter (2M+ subscribers). James Clear breaks down the habit systems, identity shifts, and methodical launch strategy behind Atomic Habits' 10 million copies.
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