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This product came up once on Joe Rogan in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Shawn Baker. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“there's a well one in Colorado Colorado craft beef which jao has invested in he's they're part of that partnership um they got really good meat”— Shawn Baker
The guest here is Dr. Shawn Baker: Orthopedic surgeon, carnivore-diet advocate, author, and founder of the telehealth company Revero; long-time JRE guest in his eighth year eating almost entirely red meat. Orthopedic surgeon Shawn Baker defends the carnivore diet and attacks ultra-processed food and a financially captured nutrition establishment.