Q&A with Tim — PR and Marketing Lessons, Time Dilation, Selling to the Affluent, and Much More

Guerilla Financing

“There's a book. It's out of date, it is out of print, probably, called Guerilla Financing, that may also give you some ideas for how to bootstrap”— Tim Ferriss

Loom

Loom (inferred)

“people record themselves using something like Loom, which is a tool I use a lot for screen capture for training employees and contractors”— Tim Ferriss

O2 Trainer

Bas Rutten (inferred)

“I used the O2 trainer to prepare for my extensive hiking at altitude in New Mexico and I found it to be very, very helpful and easy to use”— Tim Ferriss

One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Stephen Key

“There is also a great book by Stephen Key called One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work.”— Tim Ferriss

Built to Sell

John Warrillow

“Another one to look at is Built to Sell. This is a book by John Warrillow. If you were ever considering the possibility of being able to sell this company”— Tim Ferriss

On Grief and Grieving

David Kessler and Elisabeth Kubler-Ross

“I would recommend a book that has been recommended to me several times... that is, On Grief and Grieving... by David Kessler and Elisabeth Kubler-Ross.”— Tim Ferriss

Small Giants: Companies That Choose to Be Great Instead of Big

Bo Burlingham

“there is a book... I really enjoyed it when I did called Small Giants. The subtitle is, Companies That Choose to Be Great Instead of Big.”— Tim Ferriss

LMNT

LMNT (inferred)

“I fill it full of electrolytes like LMNT, which is what I've been using for a couple years and maybe put in a little bit of lemon just for flavoring”— Tim Ferriss

The 22 Immutable Laws of Marketing

Al Ries and Jack Trout

“The 22 Immutable Laws of Marketing. Get the older one, not the for the internet, which is horribly out of date. Get the older one that has the beer examples”— Tim Ferriss

1,000 True Fans

Kevin Kelly

“Also read 1,000 True Fans by Kevin Kelly, that's on kk.org, 1,000 True Fans.”— Tim Ferriss

The 80/20 Principle

Richard Koch

“And last but not least, read The 80/20 Principle by Richard Koch, K-O-C-H.”— Tim Ferriss

The Price of Everything

“The Price of Everything is a documentary about contemporary art, and I found it very, very engaging.”— Tim Ferriss

Selling to the Affluent

Thomas J. Stanley

“the first... is a book called Selling to the Affluent. That's by Thomas Stanley.”— Tim Ferriss

Deluxe: How Luxury Lost Its Luster

Dana Thomas

“Deluxe is the name of the book, How Luxury Lost Its Luster. And it talks about different high-end luxury brands”— Tim Ferriss

Losing My Virginity

Richard Branson

“this is chronicled quite a bit in Losing My Virginity, which was one of the books that had a huge impact on me when I was in my early twenties.”— Tim Ferriss

Pso-Rite

Pso-Rite (inferred)

“they apply pressure to your psoas. So this is called a Pso-Rite device, pso-rite.com. And this is a device that I used last night”— Tim Ferriss

Hip Hook

“this is the Hip Hook and it more effectively gets into, and you can see how aggressive this looks... this really gets into your psoas”— Tim Ferriss

Radical Acceptance

Tara Brach

“Tara Brach, who wrote an incredible book called Radical Acceptance. So I'd say Tara Brach is definitely one.”— Tim Ferriss

Four Thousand Weeks

Oliver Burkeman (inferred)

“I thought Four Thousand Weeks was an exceptional book, and I plan to go back and reread it.”— Tim Ferriss

UserTesting.com

UserTesting (inferred)

“There are services that provide for this. Usertesting.com would be one example. I haven't used it personally, but I know startups who have.”— Tim Ferriss

GORUCK rucksack

GORUCK (inferred)

“I will throw on a rucksack. I have a GORUCKsack for an hour hike. I'm not using crazy weight”— Tim Ferriss

Athletic Greens

Athletic Greens (inferred)

“Athletic Greens has the most methodical, quantitative and strategic approach to podcast advertising that I have ever seen in any company.”— Tim Ferriss

Become the Arrow

Byron Ferguson

“a traditional longbow made by someone named Byron Ferguson... I believe Byron has a book called Become the Arrow.”— Tim Ferriss

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Gary Keller

“He also has a book called The ONE Thing, subtitled The Surprisingly Simple Truth Behind Extraordinary Results.”— Tim Ferriss