Book · recommended on 5 episodes
The 22 Immutable Laws of Marketing
Al Ries and Jack Trout ISBN 9780887306662
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Al Ries and Jack Trout ISBN 9780887306662
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by Al Ries and Jack Trout has come up 5 times on Tim Ferriss. 5 of those mentions were genuine on-air recommendations, not just passing references. The people who brought it up: Tim Ferriss. The earliest mention we indexed is from 2021-10-14 and the most recent from 2024-01-24. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
“within The 22 Immutable Laws of Marketing, there's one chapter called "The Law of Category," and it gives old examples.”— Tim Ferriss
The guest here is Noah Kagan: Founder/CEO of AppSumo (about $80M/year), former employee #30 at Facebook and #4 at Mint.com, YouTuber with a million subscribers, and author of Million Dollar Weekend. Noah Kagan and Tim Ferriss break down launching a million-dollar business in a weekend through asking, presales, and cheap validation.
“there's a chapter called The Law of category in the 22 immutable laws of marketing a lot of the other chapters are outdated this one everyone should read”— Tim Ferriss
The guest here is Tim Ferriss: Author, angel investor, and podcaster (interviewed by Bill Gurley); creator of The 4-Hour Workweek and The Tim Ferriss Show, recounting 20+ years of life and business experiments. Tim Ferriss tells Bill Gurley how a bootstrapped startup, a burnout book, and angel bets built his creator empire.
“The 22 Immutable Laws of Marketing. Get the older one, not the for the internet, which is horribly out of date. Get the older one that has the beer examples”— Tim Ferriss
The guest here is Tim Ferriss: Author of The 4-Hour Workweek, 4-Hour Body and 4-Hour Chef, host of The Tim Ferriss Show podcast, early-stage startup investor and advisor to companies including Shopify, Uber and TaskRabbit. Tim Ferriss fields a solo live Q&A on PR, marketing, launching products, selling to the affluent, time dilation, and his personal protocols.
“the law of category it's a chapter in a book called the 22 immutable laws of marketing but it talks about exactly what you just mentioned”— Tim Ferriss
The guest here is Stewart Copeland: Rock and Roll Hall of Fame drummer and founding member of The Police, ranked among Rolling Stone's top 10 drummers of all time. After the band, he became a film composer for directors like Francis Ford Coppola and Oliver Stone and wrote for ballet and opera. Stewart Copeland on The Police, scoring films, the purpose of music, productive anger, and saying yes.
“i would suggest getting a book like the 22 immutable laws of marketing reading a short chapter called the law of category”— Tim Ferriss
The guest here is Chris Hutchins: Life-optimization enthusiast and host of the All the Hacks podcast, focused on upgrading life, money, and travel while spending less. A former founder, VC, and investment banker who has visited ~70 countries mostly on points, he interviews Tim Ferriss here as a relative podcasting newcomer (~19 episodes in). Tim Ferriss breaks down how he built a 700M-download podcast, covering gear, guests, prep, monetization, and growth with Chris Hutchins.
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