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Every supplement & product Diary of a CEO recommends

Everything Steven Bartlett has personally recommended buying — supplements, wearables, tools — in Steven's own words from the transcripts, with the quote and the timestamp for each.

Beyond books, Diary of a CEO guests have name-checked 121 products and supplements on air. Creatine leads at 33 mentions, Tesla follows at 30, and Alpha Brain sits at 14.

Eight Sleep, Whoop, and Starlink round out a list dominated by recovery gear and daily-use tech. Every product below links to the quote and timestamp where a guest actually said it.

#1 · Whoop

WHOOP · Product · recommended 2× by Steven Bartlett

The endorsement here comes from Steven Bartlett, on Sleep Doctor: If You Wake Up At 3AM, DO NOT Do This! in 2026. That episode features Dr. Michael Breus, A clinical psychologist and sleep specialist of 26 years known as 'The Sleep Doctor.' He is one of only 168 people to pass the medical sleep boards without attending medical school, popularized the chronotype framework, and claims to have discovered a fourth chronotype (the dolphin). In total it earned 12 separate on-air endorsements across 3 different shows (Diary of a CEO, Joe Rogan, Tim Ferriss).

“I watched a video online where they compared all of the devices to the hospital grade stuff. and the Whoop 4 was the closest to the hospital grade.” — Steven Bartlett 01:49:10
Every mention & where to get it

#2 · Beauty Pie

Beauty Pie · Product · recommended 2× by Steven Bartlett

Recommended by Steven Bartlett on How I Built 5 Multi-Million Dollar Companies: Marcia Kilgore | E99. That episode features Marcia Kilgore, Serial entrepreneur and founder of Bliss, Soap & Glory, FitFlop and Beauty Pie; built five companies with combined exits and revenues in the hundreds of millions. It has been genuinely recommended 2 times on the show.

“the brand new protein powder which I've talked about a couple of times in this podcast now 100 odd calories in total 26 of your vitamins” — Steven Bartlett 00:37:23
Every mention & where to get it

#3 · Peloton

Peloton · Product · recommended by Steven Bartlett

Steven Bartlett brought this up on World Leading Psychologist: How To Succeed In Life & World: Jamil Qureshi (2020-12-21). That episode features Jamil Qureshi, Performance coach and psychologist who has worked with elite sports teams, business teams, and six athletes who reached world number one, helping people cultivate a mindset for success. In total it earned 8 separate on-air endorsements across 4 different shows (Andrew Huberman, Diary of a CEO, Joe Rogan, Tim Ferriss).

“so i got the peloton um it's low resistance it's fun super engaging and gamified because you see the data you see everyone in the world” — Steven Bartlett 00:47:21
Every mention & where to get it

#4 · Huel

Huel · Product · recommended by Steven Bartlett

The endorsement here comes from Stephen Bartlett, on How I Make $1.2 Million A Year From This Podcast | E94 in 2021. Stephen is Entrepreneur and host of The Diary of a CEO; founder of his first company, Huel investor and board member, sharing a solo behind-the-scenes episode. It has been genuinely recommended 2 times on the show.

“no i'm a super customer i have two fuel fridges in this building alone that i'm recording this podcast in now six tubs of it over there” — Stephen Bartlett 00:18:38
Every mention & where to get it

#5 · Lovable

Lovable · Product · recommended by Steven Bartlett

Recommended by Steven Bartlett on Passive Income Expert: How To Make $10k Per Month In 90 Days!. That episode features Chris Kerner, Known as 'the king of side hustles,' Chris Kerner is a serial entrepreneur who has launched over 80 businesses generating low hundreds of millions in revenue. He runs his content and newsletter through tkopod.com (The Kerner Office). In total it earned 2 separate on-air endorsements across 2 different shows (Diary of a CEO, Tim Ferriss).

“I would recommend going on Replit or Lovable and um typing in any website ID you have just to have that sort of eureka moment” — Steven Bartlett 01:23:25
Every mention & where to get it

#6 · Replit

Amjad Masad · Product · recommended by Steven Bartlett

Steven Bartlett brought this up on Passive Income Expert: How To Make $10k Per Month In 90 Days! (2025-12-08). That episode features Chris Kerner, Known as 'the king of side hustles,' Chris Kerner is a serial entrepreneur who has launched over 80 businesses generating low hundreds of millions in revenue. He runs his content and newsletter through tkopod.com (The Kerner Office). In total it earned 2 separate on-air endorsements across 3 different shows (Diary of a CEO, Joe Rogan, Lex Fridman).

“I would recommend going on Replit or Lovable and um typing in any website ID you have just to have that sort of eureka moment” — Steven Bartlett 01:23:25
Every mention & where to get it

#7 · Fiverr

Fiverr · Product · recommended by Steven Bartlett

The endorsement here comes from Stephen Bartlett, on How I Make $1.2 Million A Year From This Podcast | E94 in 2021. Stephen is Entrepreneur and host of The Diary of a CEO; founder of his first company, Huel investor and board member, sharing a solo behind-the-scenes episode.

“i used their products i've used fiverr across a whole host of portfolio companies that i'm involved in i use it for everything from graphic design to video to audio editing to translations” — Stephen Bartlett 00:19:41
Every mention & where to get it

#8 · Grenade protein bar

Grenade · Product · recommended by Steven Bartlett

Recommended by Steven Bartlett on The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165. That episode features Rory Sutherland, Author, columnist and vice chairman of Ogilvy UK, one of the world's largest marketing companies; author of the book Alchemy.

“I want to show you this grenade bar... I've bought them actually tastes amazing tastes as good as a chocolate bar” — Steven Bartlett 00:41:51
Every mention & where to get it

#9 · JVN Hair Pre-Wash Scalp Oil

JVN Hair · Product · recommended by Steven Bartlett

Steven Bartlett brought this up on Queer Eye Star Opens Up About Hitting Rock Bottom: Jonathan Van Ness (2023-06-19). That episode features Jonathan Van Ness, Hairdresser, Queer Eye star, comedian, podcaster and founder of JVN Hair, known for grooming expertise and LGBTQ+ advocacy.

“pre-wash cup oil is amazing well I think for me I really love formulas I love formulas that work on all hair types” — Steven Bartlett 01:09:38
Every mention & where to get it

#10 · Myenergi

Myenergi · Product · recommended by Steven Bartlett

The endorsement here comes from Stephen Bartlett, on How I Make $1.2 Million A Year From This Podcast | E94 in 2021. Stephen is Entrepreneur and host of The Diary of a CEO; founder of his first company, Huel investor and board member, sharing a solo behind-the-scenes episode.

“my energy are at the very forefront of british renewable ecosmart technology in my mind they are the british version of tesla” — Stephen Bartlett 00:20:12
Every mention & where to get it

#11 · ZOE

ZOE · Product · recommended by Steven Bartlett

Recommended by Steven Bartlett on Doctor & Therapist To The Worlds Superstars: Justin Bieber, Miley Cyrus, Bella H. That episode features Daniel Amen, Clinical neuroscientist, psychiatrist, brain health expert and New York Times best-selling author who founded Amen Clinics and has performed over 230,000 brain SPECT scans, including on celebrities like Bella Hadid, Miley Cyrus and Justin Bieber.

“I'm currently doing this glucose test as part of this company called Zoe. They do personalized nutrition. It's this incredible company based out in the UK.” — Steven Bartlett 00:16:43
Every mention & where to get it

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