#1 · Hardcore History
The endorsement here comes from Joe Rogan, on Joe Rogan Experience #2511 - Terry Bradshaw in 2026. That episode features Terry Bradshaw, Four-time Super Bowl-winning Pittsburgh Steelers quarterback, Hall of Famer, longtime Fox NFL broadcaster, and now a horse/cattle breeder, motivational speaker, and founder of Bradshaw Bourbon. In total it earned 21 separate on-air endorsements across 3 different shows (Joe Rogan, Lex Fridman, Tim Ferriss).
“there's a guy named Dan Carlin. He's got a fantastic series called uh Hardcore History. He had this series on Genghis Khan called The Wrath of the Khan.” — Joe Rogan 01:07:44
