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Joe Rogan · 2024-06-27

Joe Rogan Experience #1925 - Sonny, from Best Ever Food Review Show

Sonny Side of Best Ever Food Review Show tells Joe Rogan about eating whale, monkey, and mad honey across the world's most extreme food cultures.

Joe Rogan Experience #1925 - Sonny, from Best Ever Food Review Show
The guest

Sonny Side: Creator and host of Best Ever Food Review Show, the most-viewed online travel-food series; American filmmaker from Minnesota based in Vietnam

What this episode covers

Sonny (real name Bill) recounts going from a poor, college-dropout childhood in central Minnesota to building the most-followed travel-food show online, by way of eight years teaching English in Korea on a tourist visa and later relocating to Vietnam. The bulk of the conversation digs into extreme and exotic eating around the world: stinky tofu in Taiwan, blood and organs with Tanzanian tribes, pilot whale in the Faroe Islands, vervet monkey with the Hadza hunter-gatherers, and dried yak and whale meat he brings to the studio. They explore game-reserve hunting and how making animals valuable funds conservation, sample mad honey from Nepal live on air, and compare Wagyu grading. The episode closes on Sonny's nightmare Egypt shoot, ancient-civilization theories, and Muay Thai culture.

Recommended on this episode

BookRecommendedISBN verified

Crush It!

Gary Vaynerchuk

“I love the book and it taught me about content marketing”
“I've read Gary Vee's first book crush it and I want to crush it and I love the book and it taught me about content marketing”— Sonny
MediaRecommended

Bizarre Foods

Andrew Zimmern

“this shit was so inspiring to me”
“I was watching Andrew simmeron uh bizarre foods and Bain's No Reservations back toback on the Travel Channel and this shit was so inspiring to me”— Sonny
MediaRecommended

No Reservations

Anthony Bourdain

“I'm a huge fan of No Reservations and Anthony Bourdain”
“well I'm a huge fan of No Reservations and Anthony Bourdain and I love Andrew Zimmerman too”— Joe Rogan
MediaRecommended

Ancient Apocalypse

Graham Hancock

“that's fantastic... he made me want to go see a bunch of that stuff”
“ancient apocalypse he made me want to go see a bunch of that stuff we're going to Peru we're going to Mexico soon”— Joe Rogan
MediaRecommended

Magical Egypt

John Anthony West

“an amazing series”
“John Anthony West was talking about while he was alive who has an amazing series called magical Egypt it's a multi-part DVD series”— Joe Rogan
ProductRecommended

iPhone

Apple

“it's all shot on iPhone it looks incredible”
“our series looks incredible and it's all shot on iPhone it looks incredible and nobody could necessarily tell the difference”— Sonny

Also referenced (named, not recommended)

BookReferencedISBN verified

Talent Is Overrated

Geoff Colvin

“I created I read this book called Talent is overrated and in that book they talk about the 10,000 hour rule”— Sonny
MediaReferenced

The Avengers

Marvel

“there's in The Avengers there's this scene with the Hulk where they're asking like oh you can control your anger now”— Sonny
MediaReferenced

The Matrix

Wachowskis

“these guys they move like Neo and the Matrix through everything and they have no issues they're not wearing shirts”— Sonny
MediaReferenced

Fear Factor

“I shouldn't be like someone on Fear Factor trying to get it down and just I need to accept it”— Sonny
ProductReferenced

Traeger Grill

Traeger

“I have a Trager Grill you know those pellet grills and I'll set the Trager to 265 which is fairly low”— Joe Rogan
ProductReferenced

Apple Watch

Apple

“I had my Apple launch on to track my steps my heart rate like you charge it out there through the roof”— Sonny
ProductReferenced

GoPro

GoPro

“people who maybe they had GoPro or they're really anti-camera they're really just afraid of”— Sonny
ProductReferenced

Rosetta Stone

Rosetta Stone

“is there a Rosetta Stone for Vietnamese yeah you know they have a lot of them for like French and Spanish”— Joe Rogan

Big reveals from this episode

  • Sonny grew up poor in central Minnesota, failed college three times, and his real name is Bill.
  • He lived in Korea for eight years on a tourist visa, ferrying to Japan and back every 90 days to stay legal.
  • Trophy hunting funds conservation: Cory Knowlton paid about $250,000 to hunt an aggressive rhino, with the money going to anti-poaching and habitat.
  • His brother took six spoons of mad honey and spent the night dry-heaving, vomiting, and unable to walk.
  • Egypt was their worst production ever: police seized their cameras, lights and hard drives and later forced them to delete food footage.
  • After Sonny's critical Egypt videos went viral, Egypt changed the law so tourists no longer need a permit to film on the sidewalk.
  • He spent three days with the Hadza hunter-gatherers in Tanzania, eating vervet monkey and joining a brutal eight-mile bow hunt.

Worth remembering

  • Inspired by Andrew Zimmern eating stinky tofu in Taipei, Sonny ate the same dish at the same restaurant and sent Zimmern the video.
  • The Maasai drain blood from a live cow's neck with an arrow, then seal the wound with dung before drinking it mixed with milk.
  • Among the Datoga tribe, women get first dibs on organs and the liver always goes to the older men.
  • In the Faroe Islands people leave work or church when whales arrive, and the share of meat depends on how much you help.
  • The Hadza make poison arrows from tree pulp, bend arrows straight with their teeth, and use different arrow tips for birds and rodents.
  • Japanese Wagyu is graded by a machine that scans the tissue; A5 is the top grade, and it's about DNA, not beer or massages.
  • The younger Dryas impact theory holds Earth was hit by comet debris around 11,000 years ago, evidenced by iridium and nano-diamonds.
  • In Muay Thai the first round is for gambling, and fighters coast in the final round to preserve themselves for next week's bout.
  • Mad honey's trippy, blood-pressure-lowering effect comes from grayanotoxin in rhododendron nectar collected by bees in Nepal and Turkey.