Simone Giertz traces her path from 'shitty robots' to a real product company, a Tesla truck conversion, and surviving a brain tumor.

Simone Giertz: Swedish inventor, designer, and roboticist known as the self-styled 'Queen of Shitty Robots,' a popular YouTube maker, and founder of the product design company yetch.
Lex Fridman talks with Simone Giertz about how she went from building deliberately useless, comedic robots into a serious inventor and CEO. They cover her creative process, the philosophy of flawed and lovable machines, and her pivot from an influencer business to manufacturing real consumer products. Giertz opens up about being diagnosed with a brain tumor right after her TED Talk, the surgery and radiation that followed, and how the experience reshaped how she treats herself. The conversation ranges across imposter syndrome, being a woman in engineering, AI, weapons on robots, her years in China and Kenya, and her advice that enthusiasm beats duty.
Simone Giertz / yetch
“I made uh this thing called the everyday calendar which has an entire year on it so it's 365 days and if you tap any of the days you light it up”— Simone Giertz
Simone Giertz / yetch
“I wanted to release the puzzle that has one piece missing so it's actually as far as I can tell it's the world's first officially incomplete puzzle”— Simone Giertz
Simone Giertz / yetch
“we have these rings I'm wearing them so there's a screwdriver ring which is a Phillips head screwdriver and then a screw ring that kind of has a recess like a Phillips head screw”— Simone Giertz
MeArm Ltd
“I built it off of um this robot arm called me arm so it's just this acrylic robot arm and um I think it has three Servo Motors”— Simone Giertz
Arduino
“and it's all controlled by an Arduino all the electronics already pre-built there was a kit so I assembled it”— Simone Giertz
Luka, Inc.
“there's an app called replica where people have an intimate relationship with an AI chatbot and they hurt themselves”— Lex Fridman
Tesla
“so you took a Tesla Tesla Model three model three um and you cut off a piece of it and you turn it into a pickup truck”— Lex Fridman