Home Andrew Huberman Episode
Andrew Huberman · 2022-08-01

Tools for Setting & Achieving Goals | Dr. Emily Balcetis

How you visually frame a goal, narrowing attention like a spotlight, can make it feel closer, easier, and more achievable.

Tools for Setting & Achieving Goals | Dr. Emily Balcetis
The guest

Dr. Emily Balcetis: A professor of psychology at New York University whose lab studies motivation, goal setting, and the link between vision and successful goal completion. Author of the book 'Clearer, Closer, Better: How Successful People See the World.'

What this episode covers

Andrew Huberman interviews NYU psychologist Emily Balcetis about how visual perception shapes motivation and our ability to set and achieve goals. Balcetis explains that narrowing visual attention to a 'spotlight' on a target induces an illusion of proximity that makes people move faster and report less pain during exercise. She covers why vision boards can backfire, the importance of planning for obstacles, and how the physical state of the body literally changes how far and steep the world appears. She also shares personal stories of learning drums and using data-tracking apps to overcome a faulty memory of her own progress.

Recommended on this episode

BookRecommended

Clearer, Closer, Better: How Successful People See the World

Emily Balcetis

“I absolutely loved the material”
“in 2020, I learned of Dr. Balcetis's book, which was written for the general public, entitled "Clearer, Closer, Better: How Successful People See the World"”— Andrew Huberman
ProductRecommended

Reporter App

Nicholas Felton

“really effective if you like data and want to collect numbers on yourself”
“What I did was download this app that a friend had told me about called the Reporter App, there's lots of these kinds of things out there.”— guest
ProductRecommended

1 Second Everyday app

1 Second Everyday

“This is really awesome... that's an awesome app, 1 second Everyday”
“there's another one called the 1 Second Everyday app. This is really awesome because the app is a mechanism to record one second of your life.”— guest

Also referenced (named, not recommended)

ProductReferenced

Kool-Aid

Kraft

“what we did was give people Kool-Aid to drink. And for some people, that Kool-Aid was sweetened with sugar... Other people drank Kool-Aid sweetened with Splenda.”— guest
ProductReferenced

Splenda

Heartland Food Products Group

“Other people drank Kool-Aid sweetened with Splenda. So, yeah, it's sweet, but it actually doesn't have any caloric value”— guest

Big reveals from this episode

  • Elite Olympic sprinters told Balcetis they do NOT track their surroundings; instead they use a hyper-narrowed 'spotlight' focus on a single target, the opposite of her intuition.
  • Everyday people trained in narrowed visual focus moved 27% faster through a hard exercise and reported it hurt 17% less, with identical physical conditions.
  • Gabriele Oettingen's research found vision boards and dreaming about success lower systolic blood pressure, signaling the body it can relax, so they can backfire on actual goal completion.
  • Thinking about obstacles in advance (plan B, C, D) actually boosts long-term motivation, illustrated by Michael Phelps swimming blind to an eighth gold medal after his goggles flooded.
  • To people who are overweight, chronically tired, or weighed down, distances literally look farther and hills look steeper, which discourages them from exercising.
  • In a double-blind study, people unknowingly given sugary Kool-Aid (real energy) perceived finish lines as closer than those given a Splenda-sweetened drink.
  • Balcetis discovered through self-tracking data that her memory of her drumming progress was completely wrong; she had practiced more and improved more than she recalled.

Worth remembering

  • Seasoned long-distance runners switch to narrowed attention around the halfway point of a race, exactly where motivation tends to fade.
  • The 'goal gradient hypothesis': rats, mice, and humans all work harder the closer they get to a goal, even when low on energy.
  • Vision occupies more neurological cortex real estate than any other sense, and people prioritize what they see over what they hear when the two conflict.
  • We rarely get our vision corrected by feedback, so we trust it with 'naive realism', which is why illusions like 'the dress' feel so shocking.
  • The narrowed-focus strategy works for everyone regardless of fitness level; it does not backfire for people who are out of shape.
  • Stress, arousal, and caffeine dilate the pupils, which within the visual system equates to a narrowing of the visual aperture.
  • The creator of 1 Second Everyday says his most meaningful clip is a one-second video of a brick wall tied to a family medical crisis.
  • Willing yourself to focus on a face versus a house in overlaid images measurably changes activity in the brain's fusiform face area.