How to Win Friends and Influence People came up with a genuine on-air endorsement 6 times across the episodes we processed. This page collects every one of those moments: who said it, what they said, and the exact point in the episode.
Dale Carnegie shows up twice on this list, and How to Win Friends and Influence People is the more widely spread of the two, 6 mentions across Diary of a CEO, Joe Rogan, Lex Fridman, and Tim Ferriss.
That's four different shows converging on one 1936 book about persuasion. Each mention below links to the exact timestamp where the guest brought it up, quoted word for word.
Available for the first time ever in trade paperback, Dale Carnegie's enduring classic, the inspirational personal development guide that shows how to achieve lifelong success. One of the top-selling books of all time, "How to Win Friends & Influence People" has sold more than 15 million copies in all its editions.
Where to get it & every mention“It's like How to Win Friends and Influence People. It's a book I've read over and over and over.” — Oz Pearlman 00:39:47
Mentalist Oz Pearlman reveals how reading people, killer memory, and beating the fear of rejection drive real-world success.
“Still Dale Carnegie... For me, it was How to Win Friends and Influence People was the one. There's ways in which I go to it.” — Charlie Houpert 02:00:51
Charisma on Command's Charlie Houpert traces his journey from broke consultant to multimillion-dollar online course creator, course-correcting through burnout and a painful co-founder split.
“that was a book that changed my life when I was young... How to win friends and people... I made them all read the book.” — Guy Fieri 01:40:22
Guy Fieri tells Joe Rogan how a joke audition tape launched Triple D, then they riff on food, AI, evil, and the afterlife.
“i got into psychology partly through the magic but also partly through dale carnegie how to win friends and influence people” — Richard Wiseman 01:03:17
Psychologist and magician Richard Wiseman on the science of luck, lying, dreams, the paranormal, and why so many famous studies are myths.
“How to Win Friends and Influence People by Dale Carnegie. This book is one of the best books ever written on how to make people feel good. I recommend it to so many people.” — John Paul DeJoria 01:13:36
Billionaire John Paul DeJoria tells Tim Ferriss how he went from twice-homeless to building Paul Mitchell and Patrón.
“there's a no-fail carnegie 1936 how to make friends and how to influence others has the entire pipe or just read it and you're done” — guest 00:21:51
Sebastian Thrun on building self-driving cars, flying cars, and democratizing education, plus why he loves being alive in this era.
