This film or show by Wieden+Kennedy came up once on Diary of a CEO in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Greg Hoffman. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
Every time it came up
RecommendedDiary of a CEO
The Marketing Genius Behind Nike: Greg Hoffman | E150
“my favorite commercial ad of all time”
“it's literally my favorite commercial ad of all time and it's michael jordan's 9 000 shots and amazing uh commercial from 1997”— Greg Hoffman
The guest here is Greg Hoffman: Former Chief Marketing Officer and VP of Global Brand Innovation at Nike, with an almost 30-year career there; brand advisor, branding instructor at University of Oregon, and author of Emotion by Design. Nike's former CMO Greg Hoffman on building emotional brands, leading creative teams, and finding his birth family at 50.
00:33:432022-06-09
