Recommended on this episode
MediaRecommended
Michael Jordan Failure (Nike commercial)
Wieden+Kennedy (inferred)
“my favorite commercial ad of all time”
“it's literally my favorite commercial ad of all time and it's michael jordan's 9 000 shots and amazing uh commercial from 1997”— Greg Hoffman
The guest's own work
BookBy the guestISBN verified
Emotion by Design
Greg Hoffman
“you talk about that in chapter six of your book emotion by design which is out now you talk about the air force one in that chapter”— Stephen Bartlett
Also referenced (named, not recommended)
ProductReferenced
Nike Air Force One
Nike
“it's an innovation that was created in 1982 that was created to serve the basketball athlete right it wasn't created to make a statement in culture”— Greg Hoffman
ProductReferenced
Nike Cortez
Nike
“just like kendrick lamar grew up with the nike cortez sneaker very real relationship with the shoe that's very much a part of la”— Greg Hoffman
ProductReferenced
Nike Air
Nike
“you look at nike air probably the greatest innovation in the history of of sneakers right uh air air air bags and air cushioning”— Greg Hoffman
ProductReferenced
23andMe
23andMe
“i got a a dm uh through 23andme i had i had done the 23andme thing 23andme for anybody that doesn't yeah so you you submit your dna”— Greg Hoffman
MediaReferenced
Fortnite
Epic Games
“just look at what epic games did in terms of taking the uh revenue from fortnite over a period of time and making donations to ukraine relief”— Greg Hoffman
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