Book · recommended on 3 episodes
Permission Marketing
Seth Godin ISBN 9780684856360
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Seth Godin ISBN 9780684856360
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by Seth Godin has come up 3 times on Tim Ferriss. The people who brought it up: Seth Godin. The earliest mention we indexed is from 2020-10-29 and the most recent from 2025-01-29. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.". "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services.
“if you read the first three chapters of permission marketing you know what it's about and now you say I don't need to go into more detail”— Seth Godin
The guest here is Seth Godin: Bestselling author and marketing thinker (Permission Marketing, This Is Strategy), creator of the altMBA and the strategy deck of cards. Seth Godin reframes strategy as a philosophy of becoming built on systems, time, games, and empathy.
“I wrote Permission Marketing, which invented the business of email marketing, and I wrote a book called Purple Cow.”— Seth Godin
The guest here is Seth Godin: Author of 21 international bestsellers (Tribes, Purple Cow, This Is Marketing), popular marketing blogger, founder of altMBA, Squidoo, and Yoyodyne, and creator of The Carbon Almanac. His latest book is The Song of Significance: A New Manifesto for Teams. Seth Godin tells Tim Ferriss that attitude is the one thing we choose, and meaning beats hustle.
“20 years ago i wrote a book called permission marketing it became a new york times bestseller and i said i'm done”— Seth Godin
The guest here is Seth Godin: Author of 19 international bestsellers including Tribes, Purple Cow, Linchpin, and This Is Marketing, and writer of one of the world's most popular daily blogs. He founded the altMBA and the Akimbo workshops, and his newest book is The Practice: Shipping Creative Work. Seth Godin on shipping creative work, ignoring outcomes, reframing anxiety, and using constraints, generosity, and practice to make magic.
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