Let's Get Real or Let's Not Play

This book by Mahan Khalsa came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Seth Godin. Every occurrence below links to the episode page and to the exact second it was said on YouTube.

The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.Too often, the sales process is all about fear.Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose.