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Book · recommended on 6 episodes

Leaders Eat Last

Simon Sinek ISBN 9781480542570

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This book by Simon Sinek has come up 6 times across 3 different shows: Diary of a CEO, Lex Fridman, Tim Ferriss. 2 of those mentions were genuine on-air recommendations, not just passing references. The people who brought it up: Bobby Hundreds, Lex Fridman, Reggie Yates, Simon Sinek. The earliest mention we indexed is from 2020-03-21 and the most recent from 2025-05-26. Every occurrence below links to the episode page and to the exact second it was said on YouTube.

What it is

Why do only a few people get to say “I love my job?” It seems unfair that finding fulfillment at work is like winning a lottery; that only a few lucky ones get to feel valued by their organizations, to feel like they belong. Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders are creating environments in which people naturally work together to do remarkable things.

Every time it came up

Guest's own workDiary of a CEO

Simon Sinek: You're Being Lied To About AI's Real Purpose! We're Teaching Our Kids To Not Be Human!

“I can help you build trust on a team with Leaders Eat Last. I can help you embrace the infinite mindset and have this incredible calm in life.”— Simon Sinek

The guest here is Simon Sinek: Bestselling author and motivational speaker behind Start With Why, Leaders Eat Last, and The Infinite Game. He is known for ideas on purpose, leadership, and human connection. Simon Sinek argues AI's threat isn't job loss but the erosion of human skills, struggle, and friendship.

01:05:482025-05-26
RecommendedTim Ferriss

Bobby Hundreds — Building an Iconic Streetwear Brand and Much More | The Tim Ferriss Show

“Simon Sy next stuff is like very easy to understand”
“start with why that with why and Leaders Eat laugh but I I read a lot of FSG books”— Bobby Hundreds

The guest here is Bobby Hundreds: Artist, designer, and storyteller; co-founder and chief creative officer of streetwear brand The Hundreds, and author of 'This Is Not a T-Shirt' and 'NFTs Are a Scam / NFTs Are the Future.'. Streetwear founder Bobby Hundreds tells Tim Ferriss how community, scarcity, and collaboration built The Hundreds into a lasting brand.

03:11:072023-05-17
Guest's own workDiary of a CEO

Simon Sinek: "I FEEL LONELY!" How To Deal With Loneliness! | E230

“because of that experience, that's where the book leaders eat last came from. That experience was the impetus for that book.”— Simon Sinek

The guest here is Simon Sinek: Leadership and communication expert, TED speaker, and author of Start with Why and Leaders Eat Last; the most-returning guest on Diary of a CEO. Simon Sinek opens up about loneliness, mental fitness, and how successful relationships are acts of co-creation built on serving others.

01:48:392023-03-16
Guest's own workDiary of a CEO

Simon Sinek: The Advice Young People NEED To Hear | E176

“i remember my own work in leaders eat last i talk about alcoholics anonymous where they have 12 steps to help an alcoholic beat this disease”— Simon Sinek

The guest here is Simon Sinek: Bestselling author and leadership thinker behind Start With Why, Leaders Eat Last, and The Infinite Game; creator of the 'why' concept and one of the most-watched TED talks of all time. Simon Sinek on why human skills, honest conversations, and taking care of others matter more than ever in a post-COVID world.

00:08:502022-09-08
RecommendedDiary of a CEO

Reggie Yates Reveals The Secret To Staying Driven & Reaching Your Potential | E90

“that's a great one for ego, i sort of learned a lot from that about how to lead”
“leaders leaders eat last yeah the simon says um that's a great one for ego um i i sort of learned a lot from that about how to lead”— Reggie Yates

The guest here is Reggie Yates: Critically acclaimed British filmmaker, writer, director and entrepreneur; former BBC/Radio 1 presenter turned documentary maker, with his first feature film Pirates and a Ghana-based dairy-free ice cream business, Blue Skies. Filmmaker Reggie Yates on escaping a council estate, finding purpose through documentary, surviving public failure, and what real love and leadership require.

00:40:292021-07-26
Guest's own workLex Fridman

Simon Sinek: Leadership, Hard Work, Optimism and the Infinite Game | Lex Fridman Podcast #82

“author of several books including start with why leaders eat last and his latest the infinite game”— Lex Fridman

The guest here is Simon Sinek: Author and leadership thinker behind Start With Why, Leaders Eat Last, and The Infinite Game, and one of the most-watched TED speakers on inspiring leaders and purpose-driven organizations. Simon Sinek makes the case that leadership, work, and life itself are infinite games where vision and service beat winning.

00:00:002020-03-21