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Diary of a CEO · 2021-07-26

Reggie Yates Reveals The Secret To Staying Driven & Reaching Your Potential | E90

Filmmaker Reggie Yates on escaping a council estate, finding purpose through documentary, surviving public failure, and what real love and leadership require.

Reggie Yates Reveals The Secret To Staying Driven & Reaching Your Potential | E90
The guest

Reggie Yates: Critically acclaimed British filmmaker, writer, director and entrepreneur; former BBC/Radio 1 presenter turned documentary maker, with his first feature film Pirates and a Ghana-based dairy-free ice cream business, Blue Skies.

What this episode covers

Reggie Yates traces his journey from a single-parent household on a Holloway council estate, raised by West African immigrant parents, to a three-decade career across acting, presenting, radio, documentaries and now feature filmmaking. He explains how early child-acting on the sitcom Desmond's let him see behind the curtain that work could be joyful and aligned with passion. He opens up about therapy, getting to know his shadow, a public scandal that offended the Jewish community, and the lessons that came from it. The conversation ranges widely across fatherhood, his absent biological father, leadership style, dating as a moving target, and what love and fulfillment mean to him. Throughout, he returns to his core drive: understanding the power of his platform and using it to empower young, diverse talent.

Recommended on this episode

BookRecommendedISBN verified

Leaders Eat Last

Simon Sinek

“that's a great one for ego, i sort of learned a lot from that about how to lead”
“leaders leaders eat last yeah the simon says um that's a great one for ego um i i sort of learned a lot from that about how to lead”— Reggie Yates

The guest's own work

BookBy the guest

Bits of Dad

Reggie Yates

“this is a book that i've been working on uh called bits of dad um and i was incredibly fortunate um to have bits of dad”— Reggie Yates
MediaBy the guest

The Millionaire Preacher

Reggie Yates

“the south african preacher i made a documentary called the millionaire preacher um and there was this guy called uh umboro who is still active as a preacher”— Reggie Yates
MediaBy the guest

Pirates

Reggie Yates

“i've just completed my first feature film pirates uh which will be out this year and i'm a producer i'm a writer and i'm a director in this movie about three men of color”— Reggie Yates
MediaBy the guest

Make Me Famous

Reggie Yates

“i made a drama for the bbc called uh make me famous which was a standalone one-hour drama about the relationship between uh fame social media and suicide”— Reggie Yates
ProductBy the guest

Blue Skies Dairy-Free Ice Cream

Blue Skies

“i have a dairy free ice cream i'm a creative director and business partner and blue skies but this is a dairy-free ice cream that is made in ghana it employs 3000 plus people”— Reggie Yates

Also referenced (named, not recommended)

BookReferencedISBN verified

The Secret

Rhonda Byrne

“a book like the secret for instance you know if you don't have people constantly reminding you of things like some of the messages that are in the secret you might need to turn to a book that has them all in one place”— Reggie Yates
BookReferencedISBN verified

Ego Is the Enemy

Ryan Holiday

“books like uh ego is the enemy or you know uh start with why like they're really or leaders leaders eat last yeah”— Reggie Yates
BookReferencedISBN verified

Start With Why

Simon Sinek

“books like uh ego is the enemy or you know uh start with why like they're really or leaders leaders eat last”— Reggie Yates
MediaReferenced

Desmond's

Channel 4

“desmond's uh i believe is channel 4's longest running sitcom and it's not on tv anymore it hasn't been on for years but desmond's was about a black family in peckham”— Reggie Yates
MediaReferenced

Who Do You Think You Are

BBC

“so i did who do you think you are yeah the bbc one show yeah and it's really interesting because they they started carving up episodes of the show”— Reggie Yates
MediaReferenced

Lethal Weapon

“i learned to shave watching danny glover teach his son how to shave and leave a weapon films are a huge part of my life”— Reggie Yates
MediaReferenced

Notting Hill

Richard Curtis

“richard curtis write director who uh wrote uh notting hill uh love actually four wins in a funeral”— Reggie Yates
MediaReferenced

Love Actually

Richard Curtis

“richard curtis write director who uh wrote uh notting hill uh love actually four wins in a funeral”— Reggie Yates
MediaReferenced

Four Weddings and a Funeral

Richard Curtis

“richard curtis write director who uh wrote uh notting hill uh love actually four wins in a funeral”— Reggie Yates

Big reveals from this episode

  • As a child actor on Desmond's, surrounded by Black cast and crew enjoying work, Reggie realized work didn't have to be hated the way his family experienced it.
  • Reggie says a few years ago he publicly said something that deeply offended the Jewish community and learned 'your intentions mean nothing if you hurt people.'
  • Daniel Kaluuya told him 'there's a reason golf balls have dents in them... golf balls with dents go further,' which reframed the scandal as growth.
  • He reveals he never had a present father but had 'bits of dad' from mentors, the basis of a book he's writing called Bits of Dad.
  • He has completed his first feature film, Pirates, a 1999 UK garage-set story about three 18-year-old men of color, which he wrote, produced and directed.
  • Reggie walked away from prime-time TV and a decade-long Radio 1 chart show, taking a financial hit, to pursue documentaries and filmmaking.
  • He is creative director and business partner in Blue Skies, a dairy-free ice cream made in Ghana that employs 3,000+ people, sold on Amazon Fresh and in Waitrose.
  • He forgave his absent biological father, a musician, and cries listening to his song 'Jojo's Song' because of the beauty the man gives strangers.

Worth remembering

  • Both Reggie's parents were born in Ghana and came to London as children; he was born on Tottenham Court Road and raised in Holloway.
  • At about nine years old he saw his first machine gun when police raided a flat on his floor of the estate.
  • As a child actor he had tens of thousands of pounds in a bank account before secondary school while his mother struggled to put food on the table.
  • His grandfather worked two jobs, a night security guard and a daytime mathematics professor, to build a home in Ghana.
  • Reggie's first acting job at age eight was on Desmond's, described as Channel 4's longest-running sitcom.
  • He interviewed the Spice Girls at age 12 and has had a media career spanning over 30 years.
  • Reggie wrote drafts of Pirates at Richard Curtis's seaside home, on the same desk Curtis wrote Notting Hill.
  • He has installed a movie theater in his home and goes to the cinema twice a week.
  • His company Five Seven is a people, product and content business including the 'Pass The Mic' platform for young diverse creatives.
  • His mother believes everyone is born with a gift and told him since childhood his gift is to see and to communicate.