Decisive

This book by Chip Heath and Dan Heath came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Eric Cressey. Every occurrence below links to the episode page and to the exact second it was said on YouTube.

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions, in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.