Conscious Business

This book by Fred Kofman came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Claire Hughes Johnson. Every occurrence below links to the episode page and to the exact second it was said on YouTube.

Loosely in the genre of personal mastery, Kofman makes the case for self-awareness in the business arena. Essentially, he says, as leader you are an instrument for determining outcome. Among other things, he looks at building commitment, emotional intelligence, effective dialogue, values and defining moments. His two compelling theories are his victim/player assessment (how to train yourself to be a victim not a player) and his formulae for making and sustaining a commitment (arguing that the leader has as much a responsibility to correctly frame the commitment as the co-worker has to honour it).