Black Rifle Coffee founder and ex-CIA paramilitary officer Evan Hafer talks coffee, archery, courage, war, and an AI apocalypse with Joe Rogan.

Evan Hafer: Founder of Black Rifle Coffee Company and a former Green Beret and CIA paramilitary contractor. A coffee-roasting expert who spent years undercover unable to tell anyone his real job.
Joe Rogan and Evan Hafer open on archery, bow grips, and the obsessive nerdiness of shooting before pivoting to coffee, where Hafer breaks down the four waves of coffee and why most cafes overroast. The conversation drifts through serial-killer lore (the Ladybird Lake drownings), the collapse of West Coast cities, and extreme commitment in climbers, comics, and elite wrestlers. Hafer shares stories from his CIA years, the secretive USS Parche submarine, and his time in Afghanistan amid ancient Greek ruins. Rogan recounts his own path from taekwondo and brain-damage fears to standup comedy. The episode closes on the Epstein files and a deeply pessimistic take on AI as a coming white-collar apocalypse.
The Farmer's Dog
“I switched to farmer's dog, which is human grade food, which is lightly cooked. They love it. That stuff I would eat.”— Joe Rogan
Dave O'Leske
“Do you ever see that movie Dirt Bag? It's a great movie. It's about a guy who essentially did that till he was dead.”— Joe Rogan
Rattler Grips
“Shout out to Handsome Rob the Rattler Grips. He always hooks me up. Gives me those keep hammering ones.”— Evan Hafer
Mark Twight
“He wrote a book called Kiss or Kill Confessions of a Serial Climber back in the day. Very very similar”— Evan Hafer
James L. Brooks
“if you think back to Taxi, like I was thinking about this the other day with like Danny DeVito and Taxi.”— Evan Hafer
Rob McElhenney
“the way that he lands jokes. I mean Always Sunny. How many seasons is that? Like 20 now?”— Joe Rogan
MC Dojo Life
“It's MC Dojo Life on Instagram. It's a great page because it's all people doing fake martial arts like death touch.”— Joe Rogan