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Tim Ferriss · 2021-09-28

Michael Dell, Founder of Dell — How to Play Nice But Win | The Tim Ferriss Show

Michael Dell tells Tim Ferriss the raw story of taking Dell private, beating Carl Icahn, and building a company that plays nice but wins.

Michael Dell, Founder of Dell — How to Play Nice But Win | The Tim Ferriss Show
The guest

Michael Dell: Founder, chairman, and CEO of Dell Technologies, which he started with $1,000 and grew into a company with over $100 billion in annual revenue. He is the author of 'Play Nice But Win: A CEO's Journey from Founder to Leader.'

What this episode covers

Michael Dell walks Tim Ferriss through the high-stakes saga of taking Dell private in 2012-2013, including a tense face-to-face dinner with corporate raider Carl Icahn. He shares his origin story, from selling newspaper subscriptions as a teenager by mining marriage-license records to founding Dell with $1,000. The conversation digs into early failures like the 'Olympics' product and a near-fatal memory-chip supply chain mistake that ultimately forged Dell's just-in-time supply chain expertise. Dell also reflects on being a deep introvert, why he became more comfortable with vulnerability, the power of the direct-to-consumer information advantage, and his belief that failure is a key ingredient of success.

The guest's own work

BookBy the guestISBN verified

Play Nice But Win: A CEO's Journey from Founder to Leader

Michael Dell

“he is also the author of play nice but win a ceo's journey from founder to leader”— Tim Ferriss
BookBy the guestISBN verified

Direct from Dell

Michael Dell

“you wrote your first book in 1998 so you've taken a 20-plus year break on the books”— Tim Ferriss

Also referenced (named, not recommended)

MediaReferenced

The Abyss

James Cameron

“like uh james cameron and the abyss where the abyss didn't do very well at the box office but helped develop the technology”— Tim Ferriss
MediaReferenced

Terminator 2

James Cameron

“that led to the newer terminator and terminator 2 right so from the ashes of that so-called failure”— Tim Ferriss
ProductReferenced

Apple II

Apple

“you know we had apple ii computers back then and we'd go to these counties type in all the names and addresses”— Michael Dell

Big reveals from this episode

  • Dell confronted Carl Icahn face to face at Icahn's home over dinner during the go-private and concluded Icahn had no actual plan for the company.
  • At age 17 Dell made a reported $18,000 selling newspaper subscriptions, using free trials for new residents and county marriage-license records to find prospects.
  • In the late 80s the overly ambitious 'Olympics' product with multiple microprocessors failed, teaching Dell to be more pragmatic and focused in innovation.
  • A memory-chip transition mistake left Dell stuck with the wrong design and nearly put the fledgling company out of business, becoming the basis for its just-in-time supply chain.
  • During the go-private, the board asked Dell, the CEO, not to talk to any members of his own management team for a short period.
  • Dell explains the go-private logic: with the stock depressed, the 'capitalist' in him saw a chance to buy back stock cheaply and accelerate transformation away from the quarterly earnings shot clock.
  • After the biggest tech take-private ever, Dell did the biggest tech merger ever, acquiring EMC and VMware in a roughly $67 billion deal to create the largest cloud IT infrastructure company.
  • Jamie Dimon vouched for Dell's financing at the EMC board meeting, simply saying 'yeah, they have the money' when the board questioned the $67 billion deal.

Worth remembering

  • Dell describes Carl Icahn as a famous financier, corporate raider, and greenmailer who never owned any Dell stock yet found a way into the deal.
  • The book's title comes from what Dell's parents told him and his two brothers before playing ball in the street: 'play nice but win.'
  • Dell reveals he was arrested as a young man after accumulating too many traffic tickets while driving fast cars, and was fingerprinted at an Austin police station.
  • Dell describes hitting the wall by growing from $890 million to $2.1 billion in revenue in a single year, when systems, processes, people, and capital were not ready.
  • Dell, a self-described deep introvert, recharges through sleep, exercise, and long walks in the woods, and says his on-stage persona is 'all an act.'
  • Dell explains the tracking stock created in the EMC/VMware deal tracked a portion of EMC's 81% interest in VMware but traded at a substantial discount to the underlying shares.
  • Dell calls the $1,000 he invested to start the company his all-time best investment.
  • Dell's mother got him a speech coach in second or third grade for a bad stuttering problem, which resolved after about six months.
  • Dell argues you learn far more from your customers than from competition, which can set the wrong benchmarks if it isn't very good.
  • Dell hopes readers take more risk, believing much human potential is left unrealized because people are afraid to fail.