Ultimate Sales Machine

This book by Chet Holmes came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Noah Kagan. Every occurrence below links to the episode page and to the exact second it was said on YouTube.

Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.Too many managers jump at every new trend, but don't stick with any of them.