Trust Me, I'm Lying

This book by Ryan Holiday has come up 2 times on Tim Ferriss. 2 of those mentions were genuine on-air recommendations, not just passing references. The people who brought it up: Sam Corcos, Tim Ferriss. The earliest mention we indexed is from 2021-03-30 and the most recent from 2023-09-20. Every occurrence below links to the episode page and to the exact second it was said on YouTube.

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. In today's culture... 1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines.