Book · recommended on 1 episode
The Patron Way
Ilana Edelstein ISBN 9780071817646
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Ilana Edelstein ISBN 9780071817646
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by Ilana Edelstein came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: John Paul DeJoria. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“A lady named Ilana Edelstein wrote a book called The Patron Way. It's very interesting to read that book of hers. It's a great book to study off of.”— John Paul DeJoria
The guest here is John Paul DeJoria: American entrepreneur and philanthropist named one of Forbes' 100 greatest living business minds. He co-founded John Paul Mitchell Systems and Patrón tequila (sold to Bacardi in 2018), and signed the Giving Pledge. Billionaire John Paul DeJoria tells Tim Ferriss how he went from twice-homeless to building Paul Mitchell and Patrón.
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