Book · recommended on 1 episode
The Luxury Strategy
Jean-Noel Kapferer and Vincent Bastien
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Jean-Noel Kapferer and Vincent Bastien
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by Jean-Noel Kapferer and Vincent Bastien came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Kevin Rose. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“It's actually another really good one. It talks about just brand positioning and just how to set yourself up as a really sought-after, premier brand.”— Kevin Rose
The guest here is Kevin Rose: Kevin Rose with Tim Ferriss. Tim Ferriss and Kevin Rose riff on rare beer, affordable luxuries, AI companions, Balaji's $1M Bitcoin bet, Zen, and hi-fi audio.
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