The Goal

This book by Eliyahu Goldratt came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Chip Wilson. Every occurrence below links to the episode page and to the exact second it was said on YouTube.

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business, a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment. A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business.