Jerry Kaplan
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This book by Jerry Kaplan came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Bill Gurley. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“There's a book I love called Startup by Kaplan.”— Bill Gurley
The guest here is Bill Gurley: General partner at Benchmark for 20+ years (eBay, Uber, OpenTable, GrubHub, Stitch Fix, Zillow); former top-ranked Wall Street sell-side analyst at Credit Suisse First Boston; trustee at the Santa Fe Institute. Legendary VC Bill Gurley on mental models, network effects, the brutal valuation reset, open source as corporate strategy, and regulatory capture.
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