Book · recommended on 1 episode
Scientific Advertising
Claude C. Hopkins ISBN 9781945186820
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Claude C. Hopkins ISBN 9781945186820
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by Claude C. Hopkins came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Tim Ferriss. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“i remember having i think it was scientific advertising which was published a few years before this book recommended to me and it was i want to say a public domain and i found it incredibly helpful”— Tim Ferriss
The guest here is Andrew Chen: Andrew Chen is a general partner at Andreessen Horowitz investing in consumer technology, marketplaces, gaming, and entertainment. He is a prolific writer on growth and mobile metrics, a Reforge instructor, and author of 'The Cold Start Problem'. Andreessen Horowitz GP Andrew Chen unpacks growth, network effects, the metaverse, and modern startup investing with Tim Ferriss.
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