Book · recommended on 1 episode
Propaganda
Edward Bernays ISBN 9782895960638
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
Edward Bernays ISBN 9782895960638
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by Edward Bernays came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Apollo Robbins. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”, Noam Chomsky
“there's a great book on propaganda by Eddie Bernays, where he explored it with doing a study on the most important meal of the day.”— Apollo Robbins
The guest here is Apollo Robbins: Sleight-of-hand artist, theatrical pickpocket, and attention/deception expert known as 'The Gentleman Thief'; profiled in The New Yorker and a research collaborator with neuroscientists studying attention. Pickpocket Apollo Robbins reveals how attention, misdirection, and deception work, from stealing from the Secret Service to crafting belief.
26× recommendedTom O'Neill
17× recommendedSteven Pressfield
17× recommendedS.C. Gwynne
16× recommendedMarcus Aurelius
16× recommendedViktor Frankl
15× recommendedBrian Muraresku