Book · recommended on 1 episode
Positioning
Al Ries and Jack Trout
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Al Ries and Jack Trout
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by Al Ries and Jack Trout came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Tim Ferriss. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“get the older version positioning by the same authors rhys r-i-e-s not eric but an older reese and trout i believe are the names”— Tim Ferriss
The guest here is Chris Hutchins: Life-optimization enthusiast and host of the All the Hacks podcast, focused on upgrading life, money, and travel while spending less. A former founder, VC, and investment banker who has visited ~70 countries mostly on points, he interviews Tim Ferriss here as a relative podcasting newcomer (~19 episodes in). Tim Ferriss breaks down how he built a 700M-download podcast, covering gear, guests, prep, monetization, and growth with Chris Hutchins.
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