Book · recommended on 1 episode
Onward
Howard Schultz ISBN 9781282253513
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Howard Schultz ISBN 9781282253513
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by Howard Schultz came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Blake Mycoskie. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.
“his second book which was a really important book for me to read at a point when which i actually left the business for a while and then came back to it was called onward”— Blake Mycoskie
The guest here is Blake Mycoskie: Founder of TOMS, the shoe company built on a 'one for one' model that has given away more than 60 million pairs of shoes to children in need. A serial entrepreneur who started several businesses before TOMS, he was also a contestant on The Amazing Race. TOMS founder Blake Mycoskie tells Tim Ferriss how a serial entrepreneur turned an Argentina shoe drive into a one-for-one giving company.
26× recommendedTom O'Neill
17× recommendedSteven Pressfield
17× recommendedS.C. Gwynne
16× recommendedMarcus Aurelius
16× recommendedViktor Frankl
15× recommendedBrian Muraresku