Book · recommended on 1 episode
How Minds Are Changed
David McRaney
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David McRaney
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by David McRaney came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Apollo Robbins. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
“I'm going to be soft on the title, I think it's called How Minds Are Changed. It's an important book that goes into the impact of deep canvassing”— Apollo Robbins
The guest here is Apollo Robbins: Sleight-of-hand artist, theatrical pickpocket, and attention/deception expert known as 'The Gentleman Thief'; profiled in The New Yorker and a research collaborator with neuroscientists studying attention. Pickpocket Apollo Robbins reveals how attention, misdirection, and deception work, from stealing from the Secret Service to crafting belief.
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