Home Books Great by Choice
Great by Choice cover
Book · recommended on 3 episodes

Great by Choice

Jim Collins ISBN 1847940889

Find it on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

This book by Jim Collins has come up 3 times on Tim Ferriss. The people who brought it up: Jim Collins, Tim Ferriss. The earliest mention we indexed is from 2020-12-07 and the most recent from 2026-03-05. Every occurrence below links to the episode page and to the exact second it was said on YouTube.

What it is

The new question. Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study.

Every time it came up

Guest's own workTim Ferriss

Jim Collins — What to Make of a Life

“goes all the way back to when Morten Hansen and I were doing our book Great by Choice”— Jim Collins

The guest here is Jim Collins: Researcher and author of Good to Great, Built to Last, and Great by Choice; here discussing his new book What to Make of a Life: Cliffs, Fog, Fire, and the Self-Knowledge Imperative, the product of 12+ years of research. Jim Collins joins Tim Ferriss to explore his new book on cliffs, fog, encodings, and getting a return on luck across a whole life.

01:37:092026-03-05
Guest's own workTim Ferriss

Jim Collins and Ed Zschau

“good to Great how the Mighty Fall and great by choice as well as built to last and Beyond entrepreneurship 2.0”— Tim Ferriss

The guest here is Jim Collins and Ed Zschau: Jim Collins is the author of iconic business books including Good to Great, Built to Last, How the Mighty Fall, and Great by Choice. Ed Zschau is a polymath Princeton/Stanford/Harvard professor, 17-year tech-industry executive, and former U.S. congressman from California who became one of Tim Ferriss's most important mentors. A 10-year anniversary super-combo where Jim Collins and Ed Zschau share lifelong systems for creative discipline, purpose, and entrepreneurial teaching.

00:06:132024-05-29
Guest's own workTim Ferriss

Jim Collins on The Value of Small Gestures, Unseen Sources of Power, and More | The Tim Ferriss Show

“and great by choice which is about thriving in chaos why some do and others don't”— Tim Ferriss

The guest here is Jim Collins: Researcher and teacher of what makes great companies endure, and a Socratic advisor to leaders. Author or co-author of six books (including Good to Great and Built to Last) that have sold more than 10 million copies. Jim Collins returns to discuss mentors, the power of small gestures, light vs. dark motivation, the Stockdale Paradox, and renewing over a lifetime.

00:01:022020-12-07