Book · recommended on 2 episodes
Crossing the Chasm
Geoffrey Moore ISBN 006077147X
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Geoffrey Moore ISBN 006077147X
Find it on AmazonAffiliate link — we may earn a commission at no extra cost to you.
This book by Geoffrey Moore has come up 2 times on Tim Ferriss. 2 of those mentions were genuine on-air recommendations, not just passing references. The people who brought it up: Andrew Chen, Bill Gurley. The earliest mention we indexed is from 2021-12-01 and the most recent from 2023-01-26. Every occurrence below links to the episode page and to the exact second it was said on YouTube.
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.
“And Crossing the Chasm, which does a really good job of explaining how a startup should kind of sequence their customer base as they grow. And they're both fundamental.”— Bill Gurley
The guest here is Bill Gurley: General partner at Benchmark for 20+ years (eBay, Uber, OpenTable, GrubHub, Stitch Fix, Zillow); former top-ranked Wall Street sell-side analyst at Credit Suisse First Boston; trustee at the Santa Fe Institute. Legendary VC Bill Gurley on mental models, network effects, the brutal valuation reset, open source as corporate strategy, and regulatory capture.
“i was such a huge fan of his because of crossing the chasm and so he had written this book which you know before lean startup”— Andrew Chen
The guest here is Andrew Chen: Andrew Chen is a general partner at Andreessen Horowitz investing in consumer technology, marketplaces, gaming, and entertainment. He is a prolific writer on growth and mobile metrics, a Reforge instructor, and author of 'The Cold Start Problem'. Andreessen Horowitz GP Andrew Chen unpacks growth, network effects, the metaverse, and modern startup investing with Tim Ferriss.
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