Building on Bedrock

This book by Derek Lidow came up once on Tim Ferriss in the episodes we index. That mention was a genuine on-air recommendation, not just a passing reference. The people who brought it up: Ed Zschau. Every occurrence below links to the episode page and to the exact second it was said on YouTube.

"Here's an astounding fact: Over half the working population will try their hand at being an entrepreneur during their working career. We all dream to some extent about achieving some combination of the fortune, fame, and control over our lives we associate with successful entrepreneurs. Those are admirable aspirations in a society that counts on entrepreneurs to innovate, create new jobs, and to grow our economy. Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake?